Event Marketing Coordinator

Waltham, MA (Hybrid)

$60K/yr – $70K/yrMid Level1+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the end-to-end event and field marketing support for Allego, from planning and on-site execution to post-event follow-up, with cross-functional coordination and scalable processes.

  • Own event logistics, vendor coordination, and lead capture to drive measurable follow-up.
  • Build pre-event briefs and run-of-show to keep teams aligned and prepared.
  • Collaborate with marketing, sales, and CS to ensure a consistent attendee experience and timely follow-up.

Job Description

  • Event & Trade Show Coordination: manage logistics for trade shows, conferences, sponsorships, webinars, customer events, and internal meetings.
  • On-site support: booth setup, attendee engagement, lead capture, and post-event follow-up.
  • Pre-event planning: create run-of-show and briefing materials for participating teams.
  • Asset coordination: collateral, signage, booth supplies, and event assets.
  • Research & planning support: assist in evaluating opportunities, audience fit, sponsorships, industry trends.
  • Opportunity evaluation: gather attendee demographics, cost, visibility, speaking options, competitor participation.
  • Documentation & handoffs: maintain event details, deadlines, budgets, assets, learnings.
  • Cross-functional collaboration: align with marketing, sales, CS, and leadership to meet requirements and ensure attendee experience.
  • Success criteria: events are well-organized, prepared stakeholders, smooth logistics, timely follow-up.
Allego logo

Allego

4.6 Glassdoor

Allego is the first and only Revenue Enablement Platform to lead across digital selling, content management, learning, and coaching. It delivers the simplicity of an all-in-one solution without sacrificing the depth each use case demands. For over five years, Allego has led the market in innovation. And now it offers practical, agentic AI that drives real-world results.This innovation-led approach delivers measurable business impact. This includes up to 50% reduction in software spend, 50% shorter sales cycles, and 45% higher win rates. That’s why Allego is the trusted choice for one quarter of Dow Jones Industrial Average companies, five of the 15 largest U.S. banks, four of the eight largest insurance providers, four of the five largest global medical device companies, six of the 10 largest wealth management firms, all five of the largest asset management companies, and many other global enterprises.Discover how Allego can turn your sales enablement strategy into a growth-driving powerhouse at allego.com.

Founded in 2013
Waltham, Massachusetts, USA
210 employees (17 in marketing)
87% recommend to a friend
91% CEO approval

Traffic Signals

Monthly Visitors
194.9K
Monthly Google Ads Budget
$39.6K
Traffic Source Mix
Search
23.3%
Direct
63.8%
Referral
10.6%
Social
1%
Paid
1.2%

Headcount Trend

Current headcount: ~211

Marketing Team

Marketing Team Size
17 (8% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$7.5M
Last Raise
$7.5M
Private Equity, 7 years ago

Funding History

  • Jan 2019
    Private Equity
  • Jul 2018
    Series Unknown • $7.5M

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