Responsibilities

• Marketing Strategy & Planning
• - Develop the complete go‑to‑market plan, including audience strategy, channel mix, messaging and campaign phases.
• - Build structured plans for returning audiences and new acquisition.
• - Set KPIs, milestones and weekly reporting cadence.
• - Create a weekly performance tracker showing channel contribution to leads, registrations, bookings and revenue.
• Demand Generation & Sales Alignment
• - Partner closely with Delegate Sales to ensure the right volume and quality of leads flow into the team.
• - Distinguish between sales‑qualified leads and direct digital bookings, optimising both pathways.
• - Support priority delegate categories, including team bookings.
• Campaign Execution & Optimisation