Responsibilities

• Strategic Leadership: Develop and execute comprehensive field marketing strategies to maximize lead generation and conversion rates, driving sales growth in alignment with company goals.
• Team Development: Direct, guide, and cultivate a team of event/lead generation professionals, fostering a culture of excellence, collaboration, and teamwork across various locations.
• Market Analysis: Analyze market trends and customer insights to inform promotional strategies, enhance customer engagement, and optimize lead generation efforts.
• Budget Management: Oversee budgets for field marketing activities, ensuring optimal resource allocation and measurable return on investment.
• Cross-Functional Collaboration: Collaborate with Sales, Product Development, and Corporate Marketing teams to align field initiatives with broader business objectives and strategies.
• Performance Evaluation: Conduct thorough performance evaluations and reporting for all field marketing activities, leveraging data-driven insights to optimize future initiatives.
• Process Improvement: Analyze workflows and implement process enhancements to improve overall efficiency and effectiveness of field operations.
• Location Selection: Identify and select retail locations that will effectively support brand initiatives and maximize market impact.
• Vendor Management: Oversee relationships with vendors and third parties, ensuring effective management of contractual agreements and collaboration.
• Other duties as assigned

Requirements

• Minimum of 3-years of experience in Lead Generation (home improvement preferred)
• Proven track record of leading teams that meet and exceed targets
• Demonstrated leadership experience with the ability to inspire, mentor, and develop a diverse team
• Strong analytical skills and a data-driven mindset to guide strategic decision-making
• Excellent communication and interpersonal skills, capable of building strong relationships with internal and external stakeholders
• Strong project management skills with a history of managing multiple initiatives simultaneously. Creative thinker with a strategic mindset, able to adapt to changing market conditions
• Proficient in CRM software (Salesforce preferred) and Microsoft Office
• Willingness to travel as required to support field activities and events

Nice to Have

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, with a matching program)
• Paid Time Off (Vacation, Sick & Holidays)
• Flexibility to work from home