Drive esports partnerships strategy and activation, turning partnerships into content and measurable brand impact.

• Identify and secure partnerships with esports teams, players, leagues, and tournament organizers
• Evaluate opportunities based on brand alignment, audience reach, and ROI potential
• Build and maintain relationships with key stakeholders in the esports ecosystem

Responsibilities

• Develop and execute esports activation plans tied to product launches and GTM initiatives
• Ensure partnerships translate into content, storytelling, and measurable brand impact
• Coordinate event-based activations, sponsorship deliverables, and on-site opportunities
• Collaborate with social, video, and editorial teams to amplify esports partnerships
• Turn esports moments (wins, tournaments, player stories) into engaging content opportunities
• Ensure consistent integration of peripherals into esports narratives and content
• Manage relationships with pro players and esports creators
• Oversee product seeding, usage integration, and testimonial development
• Ensure consistent content output from partners (UGC, social posts, event coverage)
• Track partnership performance (reach, engagement, content output, brand lift)

Requirements

• 4–7 years of experience in esports marketing, partnerships, or gaming marketing
• Strong understanding of esports ecosystem (teams, leagues, tournaments, creators)
• Experience managing partnerships, sponsorships, or influencer programs
• Ability to connect brand goals with esports opportunities

Preferred

• Experience working with gaming or tech brands
• Familiarity with peripherals GTM cycles, and launch planning
• Experience with global–local marketing coordination

Benefits

• bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, 401(k)