Responsibilities

• Support campaign development through execution by drafting comprehensive campaign briefs and working closely with cross-functional and partner marketing teams to ensure successful launch and delivery.
• Develop recruitment launch materials for events and campaigns to support SDR/Inside Sales outreach efforts.
• Assist with SDR/Inside Sales outreach play development, from content creation and stakeholder alignment to play execution and performance reporting.
• Support development of compelling messaging that resonates with our Enterprise prospects and their various buyer personas, while aligning to our athenahealth brand and value messaging.
• Support event recruitment and execution
• Proactively engage with the sales team to coordinate marketing activities, communicating frequently to build trust and alignment.
• Create customized, compelling content in support of individual sales strategies to help a prospect understand why a partnership with athenahealth is the right decision for their business.
• Test, measure, analyze, and optimize marketing tactic performance, report on results and apply learnings to future strategies.
• Equip sales with latest market and audience insights, messaging, and compelling proof points to help increase sales productivity and effectiveness.

Requirements

• Bachelor’s degree in business, marketing, or related field required
• 1-3 years’ experience in marketing or sales; content and messaging experience preferable
• Strong writing, communication, Excel reporting, and presentation development skills
• Impeccable project management skills and highly detail-oriented
• Ability to interface directly with sales teams
• Ability to manage multiple projects at once from concept to completion
• Self-starter who can work independently in a fast-paced environment

Preferred

• content and messaging experience preferable

Benefits

• What we can do for you: Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
• We also encourage a better work-life balance for athenistas with our flexibility.
• In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons.
• Our DEI commitment: Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.