Enterprise Product Marketing, GTM

San Francisco, CA (On-site)

$185K/yr – $230K/yrSenior Level6+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the competitive intelligence and value messaging stack for enterprise buyers, turning research into repeatable assets that move deals and define category leadership.

  • Competitive intelligence engine: research plan, sources, distillation, governance, and a hub cadence.
  • Sales enablement and ROI assets: battle cards, ROI calculators, value stories, and exec‑ready briefs.
  • Win/Loss program and industry trends: instrumented with Salesforce and Gong, quarterly readouts and recommendations.

Job Description

Responsibilities

  • Own the competitive intelligence engine: research plan, sources, distillation, distribution cadence, and governance of the competitor hub.
  • Develop competitive positioning and messaging, drive sales enablement, and build resources including battle cards, deep dives, and objection handling guides.
  • Produce high‑impact assets: battle cards, first‑call guides, objection handling, proof points, ROI/TCO calculators, executive summaries, and change management frameworks.
  • Create and maintain accredited ROI assets including calculators, business case templates, value realization frameworks, and re-purposable statistics for Sales and CS.
  • Partner with Sales Enablement to drive adoption through trainings, office hours, certifications, and deal‑desk support.
  • Run competitive campaigns and moments in market tied to launches, announcements, and category conversations.
  • Design and operate a Win/Loss program across segments, instrumented via Salesforce and Gong, with quarterly readouts and recommendations.
  • Develop AI value messaging and proof points for B2B audiences; enable teams to articulate AI ROI and differentiation.
  • Build change management narratives and enterprise maturity models that help buyers understand transformation paths.
  • Establish and run "Industry Trends" sessions for Sales to build category expertise and conversation starters.

Requirements

  • 6+ years in B2B product marketing with meaningful ownership of sales enablement, competitive intelligence, and business value strategy.
  • Demonstrated success building competitive programs, ROI frameworks, and enablement assets that move win rates and deal velocity.
  • Ability to translate technical capabilities into crisp differentiation, quantified business value, and executive‑level business cases.
  • Exceptional storytelling, writing, and live enablement skills for executive and practitioner audiences.
  • Strong cross-functional leadership with Sales, CS, Product, Demand Gen, RevOps.
  • Analytical and systems mindset; comfortable instrumenting, measuring, and iterating programs across multiple workstreams.
  • You don’t need to be an AI expert, but you’re curious and willing to adopt AI tools to work smarter and deliver better results.

Preferred

  • Experience in work management, collaboration, knowledge management, or adjacent categories.
  • Familiarity with building ROI/TCO models and conducting executive value assessments.
  • Hands‑on experience running Win/Loss and using tools like Salesforce, Gong, and other competitive enablement platforms.

Benefits

  • Notion is committed to providing highly competitive cash compensation, equity, and benefits.
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