Enterprise Growth Marketing Manager at Discovery Education | Charlotte, NC | $88K/yr – $98K/yr

Discovery Education

Enterprise Growth Marketing Manager

Charlotte, NC (Unknown)

$88K/yr – $98K/yrSenior Level5+ years expFull time

Posted 5 months ago

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Job Summary

Drive enterprise ABM and multi-channel marketing for K-12/state initiatives to create pipeline and expansion opportunities.

Own multi-channel campaigns and KPI dashboards tied to revenue.
Must-have: 5+ years B2B ABM/digital marketing with Marketo/Salesforce and 6sense.
Standout: EdTech/education-sector experience with state funding and policy context.

Job Description

Responsibilities

Develop and execute integrated marketing strategies that drive pipeline creation, expansion, and cross-sell within the enterprise segment.
Translate revenue priorities into focused, measurable marketing plans aligned to account lifecycle and growth opportunities.
Align marketing strategy with state and district-level priorities, funding initiatives, and policy contexts; develop value narratives tied to statewide initiatives.
Lead and execute multi-channel ABM and digital marketing programs that engage enterprise K-12 district decision makers.
Own day-to-day campaign build, launch, and optimization using pipeline and performance insights to maximize revenue impact.
Provide strategic content direction and messaging frameworks for priority state and district opportunities.
Serve as a consultative marketing partner to enterprise sales leaders, aligning on priorities, KPIs, and growth strategy.
Support executive engagements and strategically aligned events including roundtables and industry briefings.
Align marketing strategy with state and district-level priorities, funding initiatives, and policy contexts.
Develop messaging frameworks and value narratives tied to statewide initiatives and multi-stakeholder ecosystems.

Requirements

5+ years of B2B marketing experience with success in ABM and digital roles, demonstrating measurable pipeline and revenue impact.
Hands-on expertise with marketing automation and CRM (e.g., Marketo or equivalent and Salesforce), ABM platform (e.g., 6sense), and sales enablement tools (e.g., Seismic).
Strong analytical and strategic thinking skills with the ability to translate performance data into clear, actionable recommendations.
Proven experience partnering with senior sales leaders to shape account strategy and influence growth outcomes.
Comfort supporting executive-facing engagements and strategically aligned events.
EdTech or education-sector experience; familiarity with state funding cycles, procurement processes, and policy landscapes.
Experience operating in a fast-paced, matrixed environment with concurrent priorities.
Strong storytelling skills; ability to tailor messaging and value propositions for priority accounts.
Legal authorization to work in the United States.

Discovery Education

3.4 Glassdoor

Our mission is to nurture students' natural curiosity and inspire educators to reimagine learning. Discovery Education has been a trusted global leader in standards-based digital content K-12 classrooms for over two decades, serving 4.5 million educators and over 50 million students worldwide.Discovery Education products have been named: CODiE Awards for Best Science Instructional Solutions (2024), Readers' Choice Awards for Curriculum Development, and STEM + STEAM (2023), Tech & Learning's Award of Excellence Best of 2023, among others. Discovery Education is a hybrid company with employees working fully remote, from an office, or a mix of the two. We are headquartered in Charlotte, NC with additional offices in Bath, UK.

Founded in 2001

Charlotte, North Carolina, USA

1.2K employees (156 in marketing)

www.discoveryeducation.com

65% recommend to a friend

100% CEO approval