Responsibilities

• Develops and maintains strong partnerships within the assigned department(s) and/or college(s), understands key business strategies, objectives, and project expectations to support marketing efforts and goals
• Handles all internal and external communications for the division to drive student recruitment, progression, retention, and graduation
• Creates, plans, and executes engaging and interactive communication content strategy to enhance the assigned department's goal
• Works independently as the communication and marketing liaison to assigned departments (which include but not limited the Office of Admissions, Registrar, Financial Aid and Scholarships, and other campus units)
• Works with divisional leadership to plan, create, and evaluate strategic communications initiatives to drive student engagement and activity with the university
• Oversees the production process, day-to-day project activities, and provides analytical data for communications
• Plans and manages project communications, monitors project status, proactively manages changes, and effectively communicates regularly to ensure message visibility and readability
• Coordinates and runs meetings with department leadership and assistant directors to review communications, updates, and goals of departments
• Partners with department social media staff to drive users to the assigned department and/or college's website, enhances the brand, promotes events and programs, and recruits students, as well as coordinates and develops social media campaigns to fit departmental goals
• Ensures that communications are aligned with the university and the assigned department and/or college's brand messaging and policies to increase the sense of connection to the college and its extended community

Requirements

• Bachelor's degree from an accredited institution of higher education in Marketing, Public Relations, Business Administration or related field
• Two (2) years of marketing, communications or public relations work experience with a focus on account management and digital campaign management.

Preferred

• An advanced degree from an accredited institution of higher education in a related field
• Previous experience in higher education preferred
• Extensive experience with the Microsoft Office Suite
• Experience in communication planning, execution, and evaluation in a higher education institution
• Experience with print and web content, creation, and design