Responsibilities

• Develop and implement the overall marketing strategic plans for Heritage Christian School
• Develop and execute a comprehensive enrollment growth plan aligned with school objectives including measurable enrollment targets by grade level and program
• Expand and manage lead generation efforts including events, referrals, church partnerships, company collaborations, and digital outreach
• Oversee all stages of the enrollment process including inquiry intake, tours, applications, testing, and onboarding
• Interact with parents, potential parents, the community and area leaders
• Ensure timely, professional, and consistent communication with prospective families
• Design and implement follow-up and nurture processes for current and prospective families
• Monitor and improve conversion rates throughout the admissions funnel
• Build and implement student retention and re-enrollment strategies
• Use CRM and enrollment tracking systems
• Analyze enrollment trends, conversion data, and retention metrics
• Provide regular reports and dashboard updates to school leadership
• Create and manage content for website, social media, and promotional materials
• Facilitate a positive brand image in the community by overseeing communications, newsletters, press releases, ads, special events, and more
• Communicate regularly with prospective and current families
• Collaborate with administration to ensure consistent branding and messaging aligned with the mission of HCS
• Collaborate with the Advancement Officer on communications and events
• Manage special events and milestone celebrations
• Use a variety of computer systems for reporting, tracking, and communication
• Maintain confidentiality of sensitive information regarding students and families

Requirements

• Bachelor's Degree in Marketing, Sales, Communications, Business, or related field (or equivalent experience)
• Excellent interpersonal skills and enjoys working with people
• Three or more years experience in marketing, admissions, recruitment, or sales preferred
• Strong written and verbal communication skills
• Proficiency with social media platforms, marketing tools, CRM, Microsoft Office, and basic design software
• Ability to manage multiple projects and deadlines
• Must display strong interpersonal skills with students, parents, and staff
• Must be able to accept and uphold the mission of HCS
• Able to pass Ohio Revised Code required background check and drug/alcohol testing
• Associate (Required)

Preferred

• Marketing: 3 years (Preferred)

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance