Responsibilities

• Lead the end-to-end design and ongoing optimization of prospective and applicant journeys by program and stage (prospect, applicant, interview, decision, admitted, deposited, onboarding-to-handoff)
• Build segmentation, automation, and message sequencing that aligns to enrollment priorities and supports consistent stage movement
• Deliver communications that clearly reinforce next steps, deadlines, requirements, and decision-point confidence
• Exercises independent judgment in the design and optimization of CRM communication strategies supporting enrollment outcomes
• Advises enrollment leadership on communication strategy based on performance analytics and student engagement trends
• Develop targeted communications and nudges that strengthen engagement and support deposit-to-matriculation outcomes
• Partner across Enrollment, Admissions, Financial Aid, and Student Services to address common friction points and improve the admitted/deposited experience
• Create and maintain CRM templates, modular content blocks, and multi-step sequences across channels (email/SMS/portal)
• Maintain a CRM communications calendar aligned to the admissions operating calendar and program milestones
• Apply clarity, accessibility, and compliance-aligned standards to all student-facing communications

Requirements

• Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field preferred
• Strong understanding of email marketing, content creation, and user engagement strategies
• Experience working with admission CRM system; preferred experience working with Slate
• Experience in implementing and using admissions CRM technology; Slate CRM experience preferred
• Must possess the ability to work effectively and positively as part of the Admissions Team
• Must be comfortable operating in a collaborative, shared leadership environment
• Ability to interface with information technology team, business analysts, functional users, external vendors and other stakeholders
• Strong analytical and problem-solving skills
• Strong customer service skills
• Excellent written and verbal skills

Preferred

• Slate CRM experience preferred
• Ability to create technical documentation and flowcharts preferred