Responsibilities

• Creates marketing emails, texts, and print pieces within the CRM system (Slate) for the Division of Enrollment Management, including undergraduate and graduate admissions
• Develops strategic email and SMS communication plan for outreach efforts to prospective students, parents and school counselors
• Maintains and enhances features in lead generation forms and corresponding form and event communications as needed
• Updates language in letters of admission and coordinate with the Operations team to ensure proper implementation prior to decision releases
• Assists in testing communications prior to decision releases
• Leads content creation and copywriting for email, print, and SMS communication tactics in collaboration with the Director of Marketing for Enrollment Management
• Develops communication schedule, confirms scheduling with stakeholders, and monitors deployments for completion and deliverability
• Helps manage AI tools used to recruit students
• Creates and monitors overall content calendar to ensure optimal email frequency and cadence
• Interacts on a regular basis with administration, staff, faculty, students, and various individuals and organizations outside the University community

Requirements

• Bachelor’s degree from an accredited University required
• 1-3 years of experience working in digital content development, email marketing, communications, higher education, marketing or other related experience
• Working knowledge of CRM platforms preferred; experience with Slate preferred
• Experience with email marketing including email template creation and segmentation
• Experience creating content strategies utilizing KPI’s to analyze data
• Experience with HTML
• Previous experience in marketing automation, including lead capture forms, nurturing campaigns, multi-segmented communication flows, including drip campaigns, queries, filters, content blocks, snippets, A/B testing, and tracking pixels preferred
• Must be willing to contribute actively to the mission of the University as well as show respect for the Catholic and Assumptionist identity of Assumption University

Preferred

• Working knowledge of CRM platforms preferred
• Experience with Slate preferred
• Previous experience in marketing automation, including lead capture forms, nurturing campaigns, multi-segmented communication flows, including drip campaigns, queries, filters, content blocks, snippits, A/B testing, and tracking pixels preferred