Engineering Manager, Marketing Technology

Austin, TX (Hybrid)

$160K/yr – $212K/yrManager10+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and scale the Martech platform stack by building and guiding a cloud-first data and integrations engine that enables marketing activation and customer engagement, while shaping long term platform strategy.

  • Platform leadership: Build and coach platform engineers, align priorities with product, data, and marketing to drive scalable Martech infrastructure.
  • Migration and integration: Drive cloud migration of core marketing tech and ensure reliable data ingress/egress and seamless integrations.
  • Roadmap and governance: Shape the MarTech platform strategy, guide architecture and decisions on build vs buy for complex initiatives.

Job Description

Responsibilities

  • Lead, coach, and develop a team of platform engineers
  • Drive migration of core marketing technology platforms to the cloud
  • Lead expansion of platforms that support marketing activation and customer engagement
  • Oversee delivery of data ingress, data egress, and platform integration pipelines
  • Provide technical leadership across Adobe Campaign Classic, Adobe Experience Platform, Adobe Journey Optimizer, and Databricks
  • Partner with engineering, product, data, marketing, and business stakeholders to align platform work to priorities
  • Guide architecture, technical direction, and execution across complex platform initiatives
  • Strengthen reliability, scalability, and operational excellence across the platform space
  • Help shape the longer-term MarTech platform strategy and technical roadmap
  • Influence build versus buy, integration, and platform evolution decisions using strong domain expertise

Requirements

  • 10+ years of relevant experience
  • 3+ years of experience leading and developing engineering teams in a platform, data, or marketing technology environment
  • Demonstrated success managing engineers and delivering complex technical initiatives
  • Strong MarTech domain expertise
  • Hands-on knowledge of Adobe Campaign Classic, Adobe Experience Platform, Adobe Journey Optimizer, and Databricks
  • Experience leading cloud migration efforts for enterprise platforms
  • Experience with data pipelines, integrations, and platform interoperability
  • Strong cross-functional collaboration and communication skills
  • Bachelor’s degree in computer science, engineering, information systems, or equivalent practical experience

Preferred

  • Experience in customer, marketing, sales, or activation-focused technology ecosystems
  • Experience building or overseeing scalable data solutions in Databricks that support marketing use cases, data movement, and platform interoperability
  • Experience supporting platform transformation or modernization efforts
  • Ability to balance strategic leadership with hands-on technical engagement
  • Experience influencing cross-functional decisions and platform direction

Benefits

  • Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
  • Company Vehicle: Upon successful completion of a motor vehicle report review, you will be eligible to participate in a company vehicle evaluation program, through which you will be assigned a General Motors vehicle to drive and evaluate. Note: program participants are required to purchase/lease a qualifying GM vehicle every four years unless one of a limited number of exceptions applies.
General Motors logo

General Motors

3.7 Glassdoor

General Motors’ vision is to create a world with Zero Crashes, Zero Emissions and Zero Congestion, and we have committed ourselves to leading the way toward this future. Today, we are in the midst of a transportation revolution, and we have the ambition, the talent and the technology to realize the safer, better and more sustainable world we want. As an open, inclusive company, we’re also creating an environment where everyone feels welcomed and valued for who they are. One team, where all ideas are considered and heard, where everyone can contribute to their fullest potential, with a culture based in respect, integrity, accountability and equality. Our team brings wide-ranging perspectives and experiences to solving the complex transportation challenges of today and tomorrow.For information on the GM Privacy Statement, please visit http://www.gm.com/privacy-statement.html

Founded in 1908
Detroit, Michigan, USA
107K employees (5,243 in marketing)
65% recommend to a friend
59% CEO approval

Traffic Signals

Monthly Visitors
6M
Monthly Google Ads Budget
$612.7K
Traffic Source Mix
Search
18.8%
Direct
47%
Referral
32%
Social
0.4%
Paid
1.7%

Headcount Trend

Current headcount: ~106.9K

Marketing Team

Marketing Team Size
2,287 (2% of company)
Median Career Experience
16 years
Median Tenure
9.8 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$8.5B
Last Raise
$2B
Post IPO Debt, 11 months ago

Funding History

  • May 2025
    Post IPO Debt • $2B
  • Oct 2024
    Grant • $8M
  • Jul 2024
    Grant • $500M

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