Employment Brand Marketing Partner

Eagan, MN (Hybrid)

$69K/yr – $114K/yrMid Level3+ years expFull time

Posted 1 day ago

Job Summary

Own and refine employer brand and recruitment marketing priorities to strengthen targeted talent engagement, while aligning Talent Acquisition with cross-functional teams to deliver consistent candidate experiences and drive continuous improvement.

  • Own employer brand priorities and recruitment marketing effectiveness
  • Collaborate across teams to align candidate experiences with workforce needs

Job Description

Responsibilities

  • Advance employer brand and recruitment marketing priorities that strengthen awareness, engagement, and conversion for targeted talent audiences.
  • Build alignment across Talent Acquisition and cross-functional partners to ensure candidate-facing brand experiences are clear, consistent, and connected to workforce needs.
  • Use performance insights, market perspective, and stakeholder feedback to inform employer brand priorities, optimize recruitment marketing effectiveness, and support continuous improvement.

Requirements

  • 3+ years of related Talent Acquisition professional experience.
  • Bachelor’s degree; in lieu of a degree, an additional two years of relevant experience beyond the qualifications listed above may be accepted.

Preferred

  • Bachelor’s degree in marketing, branding, communications, business, human resources, or related field; marketing, branding, or communications preferred.
  • Ability to communicate clearly and persuasively with internal partners, adapt messaging for different audiences, and influence stakeholders through sound recommendations and brand-aligned guidance.
  • Prior experience analyzing campaigns, channels, labor markets, and candidate engagement data to identify trends, generate insights, and recommend improvements.
  • Ability to manage multiple projects, balance priorities, and move work forward independently while coordinating across teams and stakeholders.
  • Knowledge of employer brand strategy, employee value proposition activation, candidate personas, content planning, digital marketing, social media, and talent attraction channels.
  • Experience developing campaign plans, interpreting performance metrics, using market or engagement data, and translating insights into practical recommendations.
  • Knowledge of labor markets, talent pipelining, and sourcing strategies.
  • Ability to handle sensitive employee and candidate information confidentially and comply with applicable privacy, confidentiality, and data protection requirements.
  • Prior experience or knowledge of video production.

Benefits

  • - Medical, dental, and vision insurance
  • - Life insurance
  • - 401k
  • - Paid Time Off (PTO)
  • - Volunteer Paid Time Off (VPTO)
  • - And more
Blue Cross and Blue Shield of Minnesota logo

Blue Cross and Blue Shield of Minnesota

About Blue CrossBlue Cross and Blue Shield of Minnesota is a taxable, nonprofit organization with a mission to make a healthy difference in people’s lives. Chartered in 1933 as Minnesota’s first health plan, we’ve promoted wider, more economical and timely availability of health services for the people of Minnesota for 90+ years. Blue Cross® and Blue Shield® of Minnesota is a nonprofit independent licensee of the Blue Cross® and Blue Shield® Association.Terms of UseAll comments, visuals, videos and other type of material posted by fans on this site do not necessarily reflect the opinions or ideals of Blue Cross and Blue Shield of Minnesota (“Blue Cross”), its employees or affiliates. THIS SITE SHOULD NOT BE USED TO CONTACT BLUE CROSS ABOUT ANY CLAIM, MEDICAL CONDITION, PRODUCT OR SERVICE OFFERED BY BLUE CROSS. Blue Cross (a) does not represent or warrant the accuracy of any statement, product or service claims made here, (b) is not responsible for any such content on this site, and (c) does not endorse any opinions expressed on this site.All materials and comments posted by users must comply with LinkedIn’s Terms of Use. Blue Cross does not monitor every posting on this site. Blue Cross expects, however, that users will not post any comments or material that falls into any of the following categories and may have removed any comments or materials that:•Defame, abuse, harass, stalk, threaten or otherwise violate the legal rights (such as rights of privacy and publicity) of others. •Publish, post, distribute or disseminate any defamatory, infringing, obscene, indecent, misleading or unlawful material or information.

Founded in 1933
St Paul, Minnesota, USA
3.5K employees (85 in marketing)

Salaries

Posted range

$69K/yr – $114K/yr

Taken straight from the job posting.

See all Blue Cross and Blue Shield of Minnesota salaries

Marketing Team

Marketing Team Size
55 (2% of company)
Median Career Experience
13 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
622.2K
Monthly Google Ads Budget
$893.7K
Traffic Source Mix
Search
30%
Direct
58.8%
Referral
9.7%
Social
0.8%
Paid
0.5%

Headcount Trend

Current headcount: ~3.5K

Recent News

Blue Cross and Blue Shield of Minnesota logo

Employment Brand Marketing Partner

Blue Cross and Blue Shield of Minnesota · Eagan, MN · Hybrid