Responsibilities

• Define Rippling’s EVP: Collaborate with stakeholders to articulate Rippling’s Employee Value Proposition, tailored to engineering and product talent.
• Create Compelling Content: Develop and manage a library of videos, blogs, and social media assets showcasing our technical challenges and innovative culture.
• Drive Recruitment Marketing: Build and implement campaigns targeting diverse audiences in the U.S. and Bangalore, integrating employee stories and technical showcases.
• Foster Stakeholder Relationships: Work closely with Rippling leaders to identify and tell compelling stories, both internally and externally.
• Manage Reputation: Oversee Rippling’s presence on platforms like Glassdoor, LinkedIn, and Blind, ensuring we engage proactively with reviews and feedback.
• Live Events: Plan and execute technical recruiting events and meetups to build a pipeline of candidates.
• Optimize Channels: Use analytics to drive adoption of recruiting assets and ensure maximum impact.
• Strategic Recognition: Pursue awards like “Best Places to Work” to elevate Rippling’s employer brand.

Requirements

• Exceptional Storyteller: Strong writing and storytelling skills, with the ability to craft compelling narratives that resonate with technical and creative audiences.
• Scrappy and Resourceful: Thrives in fast-paced, ambiguous environments, with a knack for finding creative solutions and delivering impactful results, even with limited resources.
• Strategic Thinker: Capable of seeing the big picture while executing detailed projects, balancing long-term goals with short-term wins.
• Relationship Builder: Skilled at building trust and confidence with stakeholders, from executives to team leads, and adept at navigating cross-functional dynamics.
• Data-Informed Marketer: Uses analytics to measure the impact of campaigns and continuously refine strategies to drive engagement and adoption.
• Strong Writer: Comfortable producing a variety of content types, from videos and blogs to social media campaigns and recruiter toolkits.
• Proactive and Autonomous: Takes ownership of projects, drives them to completion, and consistently delivers high-quality results without extensive oversight.
• Adaptable and Resilient: Can pivot strategies quickly and remain effective under changing priorities and constraints.

Benefits

• This role will receive a competitive salary + benefits + equity.