Responsibilities

• Own the day-to-day execution and optimization of key employer brand channels, including LinkedIn and Glassdoor, using a data-driven approach to manage a recruitment marketing content calendar that brings Thumbtack’s mission, culture, and business priorities to life while driving measurable growth in engagement, reach, and brand perception.
• Design and scale an employee advocacy program that empowers employees to authentically share Thumbtack’s story—providing toolkits, content, training, and measurement frameworks to amplify reach, deepen credibility, and strengthen talent attraction.
• Develop data-informed campaigns and storytelling initiatives that increase brand awareness, strengthen talent attraction, and improve key recruiting metrics.
• Partner with Recruiting to enable stronger candidate experiences through compelling pitch materials, messaging frameworks, job description templates, candidate communications, and advocacy-driven touchpoints throughout the hiring journey.
• Lead award submissions and third-party recognition programs to grow Thumbtack’s “best place to work” reputation and industry visibility.
• Collaborate cross-functionally with Brand, Communications, Employee Experience, and external partners to ensure cohesive messaging, clear governance, and seamless execution across initiatives—including employee advocacy enablement.
• Track performance across channels and advocacy programs, analyze results, and translate insights into recommendations that continuously optimize employer brand investments and impact.

Requirements

• The ability to translate Thumbtack’s business strategy, talent priorities, and culture into compelling employer brand narratives that resonate across channels and stakeholders.
• Strong ownership of end-to-end programs, managing multiple mid-to-large scale initiatives simultaneously while maintaining quality, timelines, and proactive stakeholder alignment across cross-functional partners.
• A strategic and data-informed mindset, using performance metrics and market insights to refine messaging, optimize channel execution, and improve talent outcomes.
• Persuasive communication skills that distill complex ideas into clear, audience-specific content and effectively influence cross-functional partners and senior stakeholders.
• Confidence in navigating ambiguity and shifting priorities, proactively identifying solutions, aligning stakeholders, and driving momentum without waiting for direction.
• The ability to build and sustain trusted partnerships across Recruiting, Brand, Communications, Employee Experience, and external agencies to ensure cohesive messaging and seamless execution.
• A balance of creativity and operational rigor, ensuring campaigns and storytelling are both inspiring, measurable, and aligned to business priorities.