Responsibilities

• Brand Narrative: Create and promote a strong, consistent brand narrative through various mediums. Suggest visual and video content needs and guide messaging and asset creation. Maintain an asset lifecycle project map and an ongoing content calendar.
• Design Concepts: Develop quarterly marketing design concepts that align with business hiring objectives. Create content that highlights our company, culture, work environment, job opportunities, and events.
• Campaign Management: Collaborate with employer brand leadership, marketing teams, and third-party agencies to oversee the strategic planning, creation, and execution of multi-channel content. Focus on social media and digital platforms to enhance awareness of the Penske employer brand and company culture.
• Creative Collaboration: Work closely with cross-functional partners and agency creative teams to develop and implement campaigns, career site experiences, and channel-specific creative strategies. Manage asset creation, execution, and performance reporting for each campaign or asset execution.
• Content Development: Collaborate with Penske’s marketing team and agency partners to review and refine content and creative design for recruitment advertising. Focus on raising awareness of our company culture and converting candidates for open positions. This could include video and/or photography projects and productions.
• Media Integration: Coordinate media efforts with talent acquisition technology to automate lead and source tracking. Develop source tags and UTM links to track campaign effectiveness.
• Key Recruitment Platforms: Maintenance and enhancement initiatives of career site and key media platforms.
• Social Media Presence: Collaborate across department peers that manage recruitment marketing to plan, establish, and oversee Penske’s social media presence across platforms such as Twitter, Facebook, LinkedIn, Instagram, and YouTube. Develop strategies to attract prospective employees and identify new recruitment opportunities.

Requirements

• At least 5 years of experience leading employer brand initiatives preferably within a large, multi-site organization.
• Proven experience in leading brand awareness efforts, recruitment strategies, and demonstrating strong project management excellence will set you apart.
• Optimal candidates will have prior supervisory experience of direct reports and demonstrates success of getting work done through others.