Responsibilities

• Develop and execute segmented email campaigns (nurture, promotional, event, drip) aligned to enrollment goals.
• Build and optimize audience segmentation to improve engagement, deliverability, and conversion rates.
• Manage A/B testing across subject lines, content, design, and CTAs to continuously improve performance.
• Own the email content calendar and coordinate cross-functional content creation (marketing, admissions, creative partners).
• Identify and implement the appropriate Email Service Provider (ESP) and ensure strong CRM integration.
• Grow and maintain high-quality email lists through lead magnets, events, social media, and other acquisition strategies.
• Ensure full compliance with accreditation standards and regulations (ABHES, BPPE, FTC, CAN-SPAM, CCPA, GDPR), maintaining brand and policy integrity.
• Create and maintain an annual calendar of email campaigns related to regular enrollment cycles
• Present monthly campaign effectiveness report with targets/variance to the Marketing Executive Team (nurture conversions to active pipeline, etc.)

Requirements

• Bachelor’s Degree and at least two (2) years of related experience and training or an equivalent combination of education and experience.
• One (1) to two (2) years of email marketing experience running high-volume, a/b tested, targeted email campaigns for e-commerce and lead generation (B2B and/or B2C).
• Strong analytical skills using Google Analytics or similar and lead analysis within a CRM.
• Experience crafting impactful and compelling copywriting with graphics (images, videos, infographics, etc.).
• Knowledge of Google Docs, Spreadsheets, and Presentations.
• Strong preference for experience implementing an ESP solution that integrates with a CRM.
• Strong preference for experience in the healthcare and/or higher education industries.

Benefits

• Comprehensive medical, dental, and vision insurance
• Life insurance
• Short-term and long-term disability coverage
• Employee Assistance Program (EAP)
• Flexible Spending Accounts (Health, Dependent Care, Transit & Parking)
• Health Savings Account (HSA) with enrollment in a qualified medical plan
• Paid time off
• 401(k) retirement plan