Responsibilities

• Develop Channel Strategy: Translate business goals into actionable email and SMS strategies. Manage the setup and implementation of all campaigns and automated programs—marketing, triggered, and transactional—ensuring timely, accurate launches that serve a clear purpose.
• Uncover Insights & Opportunities: Assist with weekly and monthly campaign planning, identifying trends across programs and synthesizing data into opportunities and roadmap recommendations.
• Design Lifecycle & Contact Journeys: Develop contact strategies across email, SMS, and push-defining the sequencing, segmentation, and personalization for each journey, including marketing, triggered, and transactional touchpoints.
• Drive Cross-Functional Execution: Collaborate with marketing, design, and tech teams to update templates per best practices and brand standards, and to ensure strategy is clearly understood and effectively executed during the build phase.
• Measure & Optimize Performance: Own the testing roadmap and track how channel performance impacts business outcomes. Monitor deliverability and list hygiene for optimal inbox placement, and maintain compliance across the legal landscape (CAN-SPAM, CASL, GDPR).

Requirements

• Bachelor’s degree in Marketing, Analytics or related field
• 2 to 3 years of experience with CRM, marketing automation, ESPs and web analytics platforms (Klaviyo, Triple Whale, Shopify and Google Analytics a plus)
• Excellent problem-solving, project management, and analytical skills
• Proficient in Excel
• Basic knowledge of HTML a plus
• Knowledge of email & SMS marketing best practices
• Solid understanding of other digital marketing strategies a plus
• Previous experience or interest in retail and ecommerce industries
• Certifications in email marketing a plus
• Attention to detail and good proofreading skills