Responsibilities

• Assist in the planning, setup, QA, and deployment of post-booking lifecycle email and SMS campaigns across multiple products and sailing windows.
• Manage campaign timelines, ensuring dependencies are met and deployments align with PB and Acquisition calendars to minimize channel conflicts.
• Coordinate proofing, testing, and approvals with internal stakeholders (Creative, Web, Revenue Management, Data/Analytics).
• Collaborate with Analytics/Data teams to pull and validate audience lists based on reservation attributes (e.g., booking number, sail date, itinerary, ship, add-on eligibility).
• Ensure accuracy of dynamic tokens, personalized URLs, and manage booking data across campaigns.
• Partner with the PB Manager to refine suppression logic, guest groups based on booking behavior, and segmentation strategies to improve relevance and performance.
• Assist in the execution of A/B testing initiatives, including subject lines, content modules, layout variations, and product placement, to identify opportunities that improve guest engagement and drive higher conversions.
• Track email and SMS campaign performance using ESP dashboards and analytics tools, consolidating key findings into regular reports with clear recommendations for optimization.
• Monitor lifecycle-specific conversion metrics tied to Post-Booking goals, including, conversion rate (CVR), and revenue per delivered message, to measure campaign effectiveness and uncover growth opportunities.
• Work closely with Creative to ensure asset delivery supports PB brand guidelines and campaign needs.