Responsibilities

• Own email at KLRE.
• Build promotional email campaigns that connect sales, consumer engagement, and revenue.
• Execute across Salesforce Marketing Cloud with precision and speed. Own deliverability, compliance, and the technical health of every sending domain.
• Partner with our Business Intelligence team to develop automated email journeys, targeted audience segments, and data capture forms that grow the database and sharpen every send.
• Clean and segment the database. Build consumer journeys that carry someone from first touch to lifetime customer.
• Collaborate cross-functionally with sales, marketing, and operations so every campaign is strategically aligned and on brand.
• Track, analyze, and report on the performance of every database and email marketing initiative. Push data-driven campaigns focused on engagement, retention, and lead generation.
• You will be given the content. You will be given the creative. You will be given the strategy. Your job is to execute it, optimize it, and drive the numbers up quarter after quarter.
• A working interview

Requirements

• You are elite in the email and marketing space. That is the entry point for this conversation.
• You can see how to make things better, you can come up with new ideas/strategies, but you can also execute at a high level, you will finish things that you start.
• You have Salesforce dialed in and could navigate it in your sleep. You know Salesforce Marketing Cloud even better. You have built, deployed, and optimized campaigns inside SFMC and you have the results to show for it.
• You know every technical piece that keeps email actually landing. DKIM. SPF. DMARC. Google Postmaster Tools, Google Analytics GA4, Google Search Console, Google Tag manager, UTM’s, Pixels, Meta.
• You know how to keep a database clean. You can build consumer journey maps and list segmentation strategies that make every send smarter than the last one.
• You think in 360 automation. You do not think about email as a single channel. You think about how email plugs into every marketing touchpoint we have and how they all work together to move the consumer forward.
• You are a storytelling facilitator. Email is not just about hitting send. It is about carrying a story from subject line to click to conversion. You know how to make that story feel human even at scale.
• You are results driven. Open rates. Clickthroughs. Engagement. Revenue. You know you can push massive ROI and you have a track record that proves it.
• You see patterns quickly. You pick things up fast. You do not need to wait for someone to tell you what to do. You spot the opportunity before anyone else does and you move on it.
• You are willing to evolve and learn quickly. This space changes constantly. Deliverability rules change. AI capabilities change. Consumer behavior changes. You stay current because you love the craft.