Responsibilities

• Plan, build, and execute email campaigns using platforms such as HubSpot, Marketo, Salesforce, or ActiveCampaign.
• Create audience segments based on demographics, behavior, and engagement history.
• Develop lead-nurturing workflows and automated customer journeys across the marketing funnel.
• Track and optimize open rates, click-through rates, conversions, deliverability, and ROI.
• Conduct A/B tests across subject lines, content, layouts, CTAs, and send times.
• Maintain CRM data quality, list hygiene, consent records, and email deliverability.
• Collaborate with digital marketing, SEO, content, and sales teams to support integrated campaigns.
• Establish lead-scoring criteria and qualified-lead handoff processes with the sales team.
• Ensure compliance with CAN-SPAM, GDPR, CCPA, and email marketing best practices.
• Present campaign insights and recommendations to internal and client stakeholders.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• 3–5 years of experience in email marketing, lifecycle marketing, or digital marketing.
• Hands-on experience with marketing automation and CRM platforms.
• Strong expertise in audience segmentation, lead generation, nurture campaigns, analytics, and A/B testing.
• Excellent written communication, project management, and attention to detail.
• Ability to manage multiple campaigns and collaborate effectively in a hybrid, cross-functional environment.

Preferred

• Experience with e-commerce campaigns, including abandoned-cart recovery.
• Understanding of SPF, DKIM, DMARC, and email deliverability.
• Basic knowledge of HTML and CSS for email customization.
• Familiarity with APIs, webhooks, and marketing-system integrations.
• Relevant certifications from HubSpot, Marketo, Salesforce, or similar platforms.
• Agency or enterprise-client experience.

Benefits

• Ownership: You will help build the U.S. marketing function, not merely maintain it.
• Market timing: AdLift has established SEO expertise, but we are also building for AI-led discovery.
• Substance behind the story: The company combines traditional SEO, paid media, content and social with AI visibility capabilities and its Tesseract platform. AdLift services and positioning
• Access and influence: This role will work closely with sales, client-success specialists, and senior leadership, so good ideas can become action quickly.
• Exposure to high-impact campaigns and Fortune 500 clients.