Email Marketing & Lifecyle Manager at The Bay Club Company | San Francisco, CA | $75K/yr – $85K/yr

The Bay Club Company

Email Marketing & Lifecyle Manager

San Francisco, CA (On-site)

$75K/yr – $85K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end email lifecycle and AI-assisted campaigns to drive activation, retention, and revenue, coordinating deliverability, compliance, and cross-channel governance.

Lead Email Growth & Lifecycle Strategy: design cadence, segmentation, and personalized journeys across multi-touch campaigns.
Guide AI-Directed Campaign Execution: QA AI-generated copy, subject lines, and calendars while maintaining brand and compliance.
Own reporting, experimentation, and deliverability governance to improve open, click, conversion, and revenue from email.

Job Description

Email Growth & Lifecycle Strategy - Develop and execute email marketing strategy across content, cadence, segmentation, and personalization.
Own promotional, transactional, triggered, and automated journey execution across the lead and member funnel.
Drive retention, re-engagement, and cross-sell initiatives.
Monitor campaign performance, identify trends, and apply insights to continuously improve results.
AI-Directed Campaign Execution - Brief, direct, and QA AI agents to produce email copy, subject lines, and campaign calendar builds, refining output for audience, offer, and compliance before every deployment.
Maintain prompt frameworks, brand guidelines, and content standards that feed AI workflows.
Identify opportunities to improve AI output quality and expand agent use across campaign formats.
Paid Email & Direct Mail - Define strategy, audience targeting, and messaging for paid email and direct mail programs.
Manage vendor relationships, evaluate ROI and incrementality, and optimize spend within budget.
Automation & Personalization Strategy - Build lifecycle journey automation strategy, defining trigger logic, timing, segmentation rules, and personalization requirements.

3-5 years in email marketing, lifecycle marketing, or CRM marketing with demonstrated ownership of multi-touch campaigns.
Proven ability to drive conversion, retention, and revenue impact through owned email channels.
Strong familiarity with segmentation, journey design, automation strategy, deliverability, and A/B testing.
Comfortable directing and QA-ing AI agents to produce on-brand content at scale; this is a core job function.
Analytical mindset: extracts insights from campaign data and translates them into clear strategic recommendations.
Highly organized with the ability to manage shifting priorities in a high-volume, fast-paced environment.
Salesforce Marketing Cloud experience preferred.

Club Membership
Competitive Compensation
Discounts on club services and amenities
Continuing Education
Community Involvement
Paid Time off*
Health Insurance*
Offered to Full-Time associates. Full-Time status eligibility starting at 25 average hours of work per week

The Bay Club Company

Welcome to the Bay Club. Where Sports, Outdoor Recreation, and an Active Lifestyle Meet.With a robust and growing portfolio of clubs spanning from San Diego to the Pacific Northwest, The Bay Club Company sits at the intersection of sports, outdoor recreation, and active lifestyle experiences across the West Coast. From elevated fitness and leisure facilities to engaging programming and amenities, Bay Club embodies today’s cultural zeitgeist, fostering a community of well-being, connection, and transformation across its portfolio.Through its innovative Shared Membership concept, Bay Club recognizes that “family” extends beyond traditional boundaries, encompassing diverse connections with friends, neighbors, coworkers, and relatives—which creates a vibrant community aligned with modern life. Bay Club demonstrates all the hallmarks of a high-growth subscription business supported by irreplaceable real estate.Bay Club offers more than a club—it delivers a diversified platform designed for long-term growth, resilience, and member loyalty.To learn more about Bay Club, our campuses, services, or career opportunities, visit www.bayclubs.com.Bay Club HQ: 1620 Montgomery Street, Suite 250, San Francisco CA 94111

Founded in 1977

San Francisco, California, USA

1.7K employees (34 in marketing)

www.bayclubs.com