Email Copywriter - West Elm

Brooklyn, NY (Hybrid)

$65K/yr – $80K/yrMid Level3+ years expFull time

Posted 1 day ago

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Job Summary

Own the end-to-end copy creation for West Elm Kids and lead editorial across multiple channels, ensuring brand voice consistency while leveraging AI-assisted workflows and data-informed improvements.

Own day-to-day copy development for West Elm Kids across all assigned marketing channels.
Develop copy across email, homepage, site experiences, paid media, social, catalog and retail collateral.
Apply human editorial judgment to AI-assisted copy and contribute to AI workflow improvements.

Job Description

Responsibilities

Brand Voice & Editorial Excellence
Apply West Elm’s voice, tone and editorial standards consistently across all work, working in partnership with Senior Manager, Copy
Tailor messaging appropriately by audience, placement and channel while maintaining a cohesive brand experience.
Self-edit all work for clarity, grammar, product accuracy and consistency before stakeholder review.
Flag inconsistencies in messaging, product information, or customer experience.
Copy Development
Develop compelling copy across email, homepage, site experiences, paid media, social, catalog and retail collateral.
Own day-to-day copy development for West Elm Kids across all assigned marketing channels.
Write homepage, landing page, buying guide and evergreen site copy.
Develop copy supporting seasonal campaigns, collaborations and product launches across customer touchpoints.

Requirements

Bachelor’s degree
3+ years of writing experience on site and for email marketing, ideally for a retailer, agency or brand creative team
Experience working within a project management system or managing copy projects from ideation to execution
Ability to think conceptually, ensuring creative tone/voice support the brand voice and key objectives of the season—and are appropriate for all channels
Strong writing and editing skills
Ability to adapt voice and messaging across multiple channels and customer touchpoints
Self-starter, ability to stay focused in an extremely fast-paced, deadline-driven environment
Excellent organization and prioritization skills, ability to handle multiple projects across several seasons/packets/channels
Teamwork, project management skills, and creativity are a must
Possess a creative, positive and flexible attitude

Preferred

Familiarity with AI writing tools is a plus
Experience or interest in home decor or design preferred

Benefits

A generous discount on all Williams-Sonoma, Inc. brands
A 401(k) plan and other investment opportunities
Paid vacations, holidays, and time off to volunteer
Health benefits, dental and vision insurance, including same-sex domestic partner benefits
Tax-free commuter benefits
A wellness program that supports your physical, financial, and emotional health

Williams-Sonoma, Inc.

3.3 Glassdoor

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the home. Our family of brands includes Williams Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room, and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.

Founded in 1956

San Francisco, California, USA

15K employees (3,213 in marketing)

www.williams-sonomainc.com

56% recommend to a friend

64% CEO approval