EdTech ABM Marketing Manager, AWS Industry Marketing

New York City, NY (On-site)

$81K/yr – $155K/yrMid Level4+ years expFull time

Posted 4 days ago

Job Summary

Own and drive AWS Industry Marketing programs for the largest enterprise customers, leading ABM campaigns, cross-functional partnerships, and program optimization.

  • Lead territory ABM campaigns aligned with global frameworks
  • Partner with sales and regional teams to tailor programs
  • Measure and optimize program performance with data

Job Description

Responsibilities

  • Deliver the largest Industry activations, executive programs, and scaling programs
  • Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
  • Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
  • Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
  • Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
  • Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
  • Drive operational excellence through standardized processes, documentation, and best practices
  • Track and report on program performance, using data to optimize and scale successful approaches
  • Manage program budgets effectively, demonstrating frugality while maximizing impact
  • Collaborate with global ABM community to share learnings and adopt proven practices

Requirements

  • 4+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
  • Experience producing marketing promotional material for Owned & Operated channels
  • Experience creating brand marketing content

Preferred

  • Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
  • Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Benefits

  • health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off
  • parential leave
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Amazon

Reli. is a family-owned business built around strong valuesand a passion to serve our customers. Our drivestemmed from seeing a need for custom-tailored qualityproducts at wholesale prices & quantities. We wanted to beable to put quality first and still be able to providehonest pricing.With our global and domestic operations, we have thefreedom to center each and every decision around ourvalued customers. We approach all our work with the same driveand energy to make sure our customers can always relyon Reli.

Founded in 2018
Cerritos, California, USA
171 employees (30 in marketing)

Salaries

Posted range

$81K/yr – $155K/yr

Taken straight from the job posting.

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EdTech ABM Marketing Manager, AWS Industry Marketing

Amazon · New York City, NY · On-site