Ecosystem Marketing Manager - FP&A / EPM

New York, USA (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive partner marketing and ecosystem growth for Abacum by coordinating co-marketing, advocacy, and FP&A community engagement to influence pipeline and events.

  • Own co-marketing programs and partner activation with content distribution.
  • Must-have: 3–6 years in partner/ecosystem marketing and hands-on co-marketing experience.
  • Standout: Strong cross-stakeholder relationships and event ecosystem amplification.

Job Description

Responsibilities

  • Own partner co-marketing programs with clear expectations for partner activation and content distribution
  • Design and execute joint content, webinars, events, and announcements with partners
  • Ensure Abacum is consistently and clearly represented across partner channels
  • Build and manage a customer advocacy engine, including case studies, references, reviews, and customer participation in events
  • Maintain G2 and other review sites through content management, review acquisition and advocacy programs
  • Develop relationships with FP&A communities, practitioners, and influencers
  • Activate ecosystem voices around launches, events, and thought leadership initiatives
  • Support events, webinars, and in-person events through ecosystem-driven amplification
  • Measure impact across reach, engagement, and ecosystem-influenced pipeline

Requirements

  • 3–6 years of experience in partner marketing, ecosystem marketing, or community-led growth
  • Proven experience running hands-on co-marketing and advocacy programs
  • Comfort working directly with partners, customers, and external stakeholders
  • Strong communication skills, including interviews and narrative development
  • Ability to manage multiple relationships and initiatives in parallel
  • Experience in B2B SaaS; finance or FP&A experience is a plus

Preferred

  • Finance or FP&A domain experience is a plus

Benefits

  • Competitive vacation policy
  • Access to Meditopia
  • Hybrid working model and flexible working hours
  • Personal development including language courses
Abacum logo

Abacum

4.5 Glassdoor

Abacum is the leading AI-native FP&A platform to drive business performance.Get instant access to all your critical operational and financial KPIs in one place. With a single click, automate management reporting, forecast revenue, plan headcount, budget OPEX, and run multiple scenarios.As the most scalable FP&A solution for mid-market companies, Abacum perfectly balances flexibility with ease of use. Our powerful, intuitive multi-dimensional modeling engine and collaborative workflows make business partnering seamless.Abacum serves fast-growing companies and industry leaders, including Strava, Dish Networks, JG Wentworth, BetterUp, Factorial, Kajabi, Abridge, Aiven, and more.

Founded in 2020
New York, New York, USA
127 employees (8 in marketing)
88% recommend to a friend
93% CEO approval

Traffic Signals

Monthly Visitors
136.8K
Monthly Google Ads Budget
$187.1K
Traffic Source Mix
Search
48.6%
Direct
37.7%
Referral
8.9%
Social
3.3%
Paid
1.3%

Headcount Trend

Current headcount: ~128

Marketing Team

Marketing Team Size
5 (4% of company)
Median Career Experience
13.5 years
Median Tenure
1 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$92M
Last Raise
$60M
Series B, 9 months ago

Funding History

  • Jun 2025
    Series B • $60M
  • Nov 2021
    Series A • $25M
  • Apr 2021
    Seed • $7M

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