Responsibilities

• Execute email and SMS campaigns including setup, QA, testing, tagging, and deployment
• Maintain accurate campaign calendars and ensure cross-functional visibility
• Conduct thorough pre‑send QA across devices, links, tracking, and rendering tools
• Support A/B and multivariate testing for subject lines, creative, send times, and segmentation
• Pull and organize topline performance data and support campaign reporting
• Partner with MarTech, Creative, and eCommerce teams to deliver campaign requirements
• Ensure audience accuracy and proper tracking parameters across all sends
• Document learnings and assist in channel optimization initiatives
• Support list growth tactics, preference center updates, and operational improvements
• Manage multiple tasks with strong attention to detail and timely execution

Requirements

• BA/BS in Online Marketing, Marketing Communications, related fields or equivalent combination of education and work experience
• 2+ years of experience in email marketing, digital marketing, or related fields
• Hands-on experience with an enterprise level ESP (i.e. Braze, Bluecore, SFMC)
• Knowledge of developing and executing email (HTML) and SMS marketing campaign strategies
• Comfort collaborating with multiple teams and stakeholders
• Knowledgeable in CRM, customer analysis and reporting (Tableau, Segment, Google Analytics)
• Attention to detail while able to grasp the big picture
• Excellent written and verbal communicator
• Empowered to independently and creatively problem solve to move a project forward
• Positive, highly motivated self-starter

Benefits

• Click here to learn about the benefits and perks we offer at YETI.