Ecommerce & Marketing Director

Boston, MA (On-site)

$140K/yr – $170K/yrSenior Level5+ years expFull time

Posted 9 days ago

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Job Summary

Own the product lifecycle and lead CRO/UX improvements for an omnichannel ecommerce experience, coordinating web and marketing output while translating product features into compelling stories.

  • Lead product lifecycle management across all stages
  • Drive CRO/UX improvements and A/B testing to boost AOV
  • Coordinate with web and marketing teams for cohesive digital output

Job Description

Responsibilities

  • Day-to-Day you will manage the product lifecycle (Introduction, Growth, Maturity and, Decline)
  • Analyze and Develop Conversion Rate Optimisation (CRO) & Website UX
  • Creating and maintaining a pipeline of A/B tests in the aim to improve Average Order Value (AOV)
  • Combining strategies into an omnichannel approach, to create a seaming less experience for the online consumer experience
  • Managing the relationship with both the web and marketing teams, to ensure all digital output is functional, as well as clean and modern
  • Improve how consumers interact with the website, including navigation, contact points, and cross-selling strategies
  • Simplify how consumers understand our product specifications digitally, this is not limited to ensuring all listed dimensions and materials are correct
  • Continuously auditing existing Product Detail Pages (PDP’s)
  • Translating product features into compelling storytelling
  • To have a detailed understanding of consumer behaviour, like potential hesitations, preferences, and create solutions to fix any arising issues

Requirements

  • Must have 5+ years experience in ecommerce, preferably in a management position, merchandising, and marketing
  • Preferred experience working with Shopify
  • An existing portfolio that can showcase a track record of working with physical consumer goods, preference would be with complex and/or premium goods
  • A deep understanding of consumer psychology
  • A full understanding of ecommerce data analytics
  • Someone who is flexible working on a range of projects, from important corporate thinking and decision-making to basic hands-on work

Benefits

  • Generous PTO (20 days per annum)
  • Noble health insurance packages (Dental & Vision)
  • 401K
  • private healthcare+pension
  • Long-Term Growth Opportunities!
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