Drive paid ads, creative testing, and partnerships to grow Twisted Flames' consumer reach.

• Developing and testing ad creative and messaging
• Contributing to or managing paid campaigns (Meta, TikTok, Google)
• Identifying who our best customers are and how to reach them
• Exploring partnerships with event venues, wedding planners, and bulk buyers
• Creating or guiding content that supports conversion, not just engagement
• Help identify and prioritize target customer segments (e.g., weddings, hosting, gifting, hospitality)
• Develop and test marketing angles and positioning
• Analyze performance and help decide what to scale vs. stop
• Launch or support campaigns across Meta, TikTok, and/or Google
• Develop new ad concepts, hooks, and messaging

• Some hands-on experience in at least one:
• Paid ads (Meta, TikTok, Google)
• eCommerce marketing
• Conversion-focused content creation
• Strong understanding of what makes content or ads perform (not just look good)
• Ability to think critically about:
• Who the customer is
• Why they would buy
• How to reach them efficiently
• Comfortable working independently and taking initiative

• Experience with consumer products, DTC, or eCommerce brands
• Experience testing ad creative or improving campaign performance
• Experience with outreach, partnerships, or business development
• Basic photo/video creation skills