Responsibilities

• Own HALEYS Beauty's customer lifecycle strategy across email, SMS, loyalty, and retention marketing.
• Build and optimize automated customer journeys, including welcome, post-purchase, replenishment, win-back, browse abandonment, and cart abandonment flows.
• Launch and scale Haleys Beauty's loyalty program to increase repeat purchases, customer lifetime value, and engagement.
• Develop promotional calendars aligned with product launches, retailer events, and seasonal campaigns.
• Launch and optimize Virtual Try-On (VTO) experiences and skin quizzes to improve customer engagement and conversion.
• Analyze customer behavior and continuously optimize retention, repeat purchase rate, and lifetime value.
• Own the growth and performance of HaleysBeauty.com.
• Optimize the online shopping experience through site merchandising, landing pages, PDPs, bundles, quizzes, and promotional experiences.
• Lead conversion rate optimization (CRO) initiatives to improve conversion, average order value, and customer retention.
• Develop and execute SEO and Generative Engine Optimization (GEO) strategies to improve visibility across search engines and AI-powered discovery platforms.

Requirements

• 5+ years of experience in eCommerce, growth marketing, lifecycle marketing, or digital marketing for a consumer brand.
• Proven experience driving customer acquisition, retention, and revenue growth across DTC and retail.com channels.
• Hands-on experience managing email, SMS, customer lifecycle marketing, and CRM programs using platforms such as Klaviyo.
• Experience owning Shopify websites, including site merchandising, landing pages, customer journeys, and conversion rate optimization (CRO).
• Experience managing or supporting retail.com channels such as Ulta.com, Sephora, Target, or similar retail partners.
• Experience managing retail media campaigns, including Criteo or similar retail advertising platforms.
• Strong understanding of website merchandising, customer journey optimization, personalization, and ecommerce best practices.
• Beauty, fashion, wellness, or consumer products experience.
• Experience launching or scaling customer loyalty programs.
• Working knowledge of SEO and Generative Engine Optimization (GEO), with an understanding of how AI-powered search is changing product discovery.

Preferred

• Experience building or managing affiliate marketing programs using platforms such as Impact, ShareASale, or Awin.
• Experience partnering with retailer marketing teams on co-op campaigns, merchandising initiatives, and promotional activations.
• Experience supporting influencer marketing campaigns and integrating creator content into ecommerce and retail marketing strategies.

Benefits

• Medical, Dental, and Vision Insurance
• Professional growth opportunities