Responsibilities

• Partner with Marketing to convert traffic into paying customers
• Optimize landing pages, offers, pricing, and signup flows
• Improve conversion from visitor to active customer
• Manage the full customer journey: acquisition → signup → activation → renewal
• Identify drop-offs and implement improvements to increase funnel efficiency
• Increase speed to purchase and activation
• Build and scale automated customer journeys (email, SMS, voice)
• Improve renewal rates through optimized timing, messaging, and user experience
• Reduce churn by removing friction at key points in the customer lifecycle
• Increase customer lifetime value (LTV)

Requirements

• 3–7 years of experience in e-commerce, SaaS growth, or digital funnel optimization
• Proven track record improving conversion rates and online customer journeys
• Strong analytical, data-driven decision-making skills
• Experience working cross-functionally with Marketing and Product teams

Preferred

• Experience in SMB SaaS or subscription-based products
• Lifecycle marketing experience (email, SMS, automation)
• Familiarity with subscription billing or checkout systems
• Experience with Salesforce or similar platforms
• Understanding of compliance considerations in customer communications