Responsibilities

• Understand the business objectives and growth plans, build and drive marketing programs and initiatives to increase ASUS eCommerce business in North America.
• Manage product launch timelines, including tracking product ETA, embargo dates, and go-live schedules.
• Participate in channel marketing and product planning calls to stay aligned on launch timelines, track dependencies, and coordinate cross-functional execution.
• Coordinate with Product Marketing, channel marketing, and internal stakeholders to ensure product pages are accurate, complete, and launched on time.
• Own end-to-end readiness of buy pages, including content validation, asset alignment, and QA before launch.
• Ensure all product content (A+ modules, images, specs, SEO elements) is complete, accurate, and optimized prior to launch.
• Partner with Product Marketing to develop and finalize product messaging and eCommerce content, and coordinate homepage and on-site merchandising (banner placements, featured sections) to ensure strong visibility for product launches.
• Collaborate with PR and Communications teams to align product page launches with external exposures, campaigns, and media coverage.
• Localize and optimize marketing assets and product content for eCommerce launches, ensuring all content is launch-ready, regionally relevant, and aligned with product positioning and campaign strategy.
• Act as the point person for creative localization and asset customization, ensuring messaging drives engagement and conversion.

Requirements

• Bachelor's degree (B.A. or B.S.) in related field or equivalent
• Minimum of 5 years of channel marketing and/or retail/ecommerce experience
• Strong working knowledge of Microsoft Office (especially Excel) and Google Workspace
• Understanding of eCommerce merchandising, including A+ content, PDP optimization, and conversion best practices
• Experience managing or supporting product launches, including timelines, content readiness, and cross-functional coordination
• Strong attention to detail with the ability to ensure accuracy and completeness of product content (specs, assets, and on-site merchandising)
• Basic knowledge of SEO principles (keyword optimization, metadata, and on-page content improvements)
• Ability to translate product features and technical specifications into compelling, customer-focused messaging that drives conversion
• Strong project management skills with the ability to manage multiple priorities, track dependencies, and meet deadlines in a fast-paced environment
• Ability to work cross-functionally with Product Marketing, PR, Sales, and Design teams

Preferred

• Technology experience
• Copywriting experience
• Familiarity with web analytics tools such as Google Analytics 4 and data visualization tools like Looker Studio is a plus
• Preferred Qualifications: Technology experience
• Copywriting experience