eCommerce Channel Marketing Manager

Fremont, CA (On-site)

$75K/yr – $90K/yrSenior Level5+ years expFull time

Posted 1 month ago

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Job Summary

Own and scale marketplace operations across multiple partners, from onboarding and content to promotions, pricing, and performance reporting, while coordinating with product marketing and operations to drive ROAS targets and new launches.

  • Own end-to-end marketplace operations and health metrics.
  • Plan promotions, manage on-platform advertising, and drive joint business plans with marketplace teams to unlock new growth opportunities.
  • Coordinate cross-functional teams to ensure consistent messaging, pricing, inventory, and policy alignment across marketplaces and ASUS.com.

Job Description

Responsibilities

  • Own end-to-end operations for the marketplaces below, including listing setup, content management, pricing, inventory coordination, promotions, order monitoring, and performance reporting: Best Buy Marketplace, Walmart Marketplace, Newegg Marketplace, Temu, TikTok Shop, Nvidia Marketplace…etc.
  • Manage product onboarding and launches on each marketplace, including SKU setup, category mapping, attribute completeness, image and A+ / enhanced content readiness, and compliance with each platform's content and policy requirements.
  • Partner with Product Marketing and Channel teams to ensure consistent product messaging, pricing strategy, and promotional alignment across marketplaces and ASUS.com.
  • Plan and execute marketplace promotions and campaigns (e.g., Prime Day–equivalent events, Black Friday/Cyber Monday, platform-specific sales, livestream events on TikTok Shop) in partnership with each marketplace's account/partner manager.
  • Serve as the primary point of contact with each marketplace's partner/account team to drive joint business plans, secure merchandising placements, resolve operational issues, and capture new growth opportunities.
  • Monitor daily marketplace health metrics - Buy Box / featured offer share, listing suppression, account health, seller rating, return rates, and policy violations and drive timely resolution with internal and external partners.
  • Coordinate with Operations, Logistics, and Finance teams on inventory allocation, fulfillment models (FBA/WFS/3PL/seller-fulfilled), pricing updates, chargebacks, and reconciliation.
  • Develop and maintain a reporting cadence (weekly/monthly/quarterly) covering sales, traffic, conversion, advertising performance, and promo ROI for each marketplace; surface insights and recommended actions to leadership.
  • Plan, execute, and optimize on-platform advertising (Sponsored Products, Sponsored Brands, Walmart Connect, Newegg Ads, TikTok Shop Ads, etc.), managing budgets to agreed ROAS / ACoS targets.
  • Drive new marketplace launch readiness for Temu, TikTok Shop, and Nvidia Marketplace — including store setup, catalog build-out, content localization, go-to-market planning, and post-launch optimization.
  • Stay current on each marketplace's roadmap, new features, and best practices; recommend and pilot new programs (e.g., Walmart Fulfillment Services, TikTok Shop affiliate, Newegg Premier) where they support ASUS growth.
  • Perform other job duties as assigned*

Requirements

  • Strong working knowledge of marketplace seller/partner portals (e.g., Best Buy Partner Portal, Walmart Seller Center, Newegg Seller Portal, TikTok Shop Seller Center, Temu Seller Center)
  • Demonstrated experience launching and scaling SKUs on third-party marketplaces, including catalog setup, content optimization, and promotional execution
  • Solid understanding of marketplace economics - referral fees, fulfillment options, ad costs, return rates and the ability to manage P&L drivers at the channel level
  • Experience planning and managing on-platform advertising and reporting against ROAS / ACoS targets
  • Strong analytical skills with the ability to translate marketplace data into clear insights and actions; comfortable working in Excel / Google Sheets (pivot tables, lookups, basic modeling)
  • Strong project management skills with the ability to manage multiple marketplaces and priorities in parallel, track dependencies, and meet deadlines in a fast-paced environment
  • Strong attention to detail with the ability to ensure accuracy and completeness of product content, pricing, and promotions across multiple platforms
  • Ability to work cross-functionally with Channel, Product Marketing, eShop, Operations, Finance, and Customer Service teams
  • Strong initiative with the ability to work both independently and collaboratively
  • Familiarity with web analytics and reporting tools such as Google Analytics 4, Looker Studio, or marketplace-native analytics is a plus
  • Excellent written and verbal communication skills
  • Bachelor's degree (B.A. or B.S.) in Marketing, Business, or related field, or equivalent experience
  • Minimum of 5 years of channel marketing, ecommerce account management, or marketplace operations experience, with direct hands-on experience managing one or more of the following: Amazon, Best Buy Marketplace, Walmart Marketplace, Newegg Marketplace, Temu, or TikTok Shop

Preferred

  • Consumer electronics or technology industry experience
  • Hands-on experience with TikTok Shop (including livestream/affiliate programs) and/or Temu seller operations
  • Experience working with Nvidia Marketplace or other GPU/component-focused marketplaces
  • Copywriting and/or content optimization experience for marketplace listings

Benefits

  • Our comprehensive employee benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).

ASUS COMPUTER INTERNATIONAL

ASUS Computer International is a retail company based out of 800 CORPORATE WAY, Fremont, California, United States.

Fremont, California, USA
34 employees (1 in marketing)

Headcount Trend

Current headcount: ~34

Marketing Team

Marketing Team Size
1 (3% of company)
Marketing Roles Posted (Last 30 Days)
3