Ecommerce Analytics & Optimization Manager

Denver, CO (Hybrid)

$105K/yrManager3+ years expFull time

Posted 2 days ago

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Job Summary

Own end-to-end eCommerce analytics and optimization, leading reporting, insights, and experimentation to drive funnel improvements and digital revenue.

Define and standardize KPI measurement and reporting across channels.
Lead cross-functional collaboration with Product, UX, Marketing, and IT to prioritize and implement optimization initiatives.
Deliver executive dashboards and concise insights to inform business decisions.

Job Description

Responsibilities

Owning weekly, monthly, and quarterly eCommerce performance reporting, tracking key KPIs against budgets, forecasts, and annual business objectives
Monitoring and analyzing performance across the end-to-end digital sales funnel to identify opportunities to improve: Conversion, Funnel progression, Abandonment rates, Revenue performance
Providing proactive insights and strategic recommendations to optimize channel performance and maximize digital sales
Monitoring trends, forecasting performance, and identifying business risks and growth opportunities
Serving as the primary owner of eCommerce funnel measurement and performance analysis
Analyzing customer behavior throughout key stages of the digital sales funnel to identify friction points and conversion opportunities
Conducting quantitative analysis using digital analytics platforms to evaluate: Website traffic, Customer engagement, Funnel progression, Purchase behavior
Performing qualitative analysis using: Session replay tools, Heatmaps, Customer feedback, Behavioral analytics
Partnering with Product, User Experience (UX), Marketing, and Digital teams to prioritize optimization initiatives based on business impact and implementation effort
Designing, developing, and maintaining executive dashboards, scorecards, and self-service reporting solutions

Requirements

Bachelor's degree in: Analytics, Marketing, Business, Economics, Statistics, Computer Science, Related field
3+ years of experience in: eCommerce Analytics, Digital Analytics, Conversion Rate Optimization (CRO), Related analytical disciplines
Deep experience using web analytics platforms such as: Google Analytics 4 (GA4), Adobe Analytics, Contentsquare, Quantum Metric, Similar analytics solutions
Experience analyzing customer journeys using: Session replay tools, Heatmaps, Behavioral analytics platforms