Earned Media & Events Manager

Boston, MA (Hybrid)

$121K/yr – $181K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive LEGO US PR-led brand activations and events, coordinating campaigns, agencies, and media to boost brand visibility and sales.

  • Must-have: Demonstrated PR, events, or integrated marketing experience with agency management.
  • Standout: Strong budget management and cross-functional collaboration across channels.
  • Standout: Proven ability to translate brand initiatives into measurable business outcomes.

Job Description

Drive LEGO US PR-led brand activations and events, coordinating campaigns, agencies, and media to boost brand visibility and sales.

  • Responsibilities
the LEGO Group logo

the LEGO Group

4.0 Glassdoor

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day.Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!

Founded in 1980
Billund, Region of Southern Denmark, DNK
20K employees (2,826 in marketing)
76% recommend to a friend

Traffic Signals

Monthly Visitors
60.8M
Monthly Google Ads Budget
$1.8M
Traffic Source Mix
Search
44.9%
Direct
48.6%
Referral
3.4%
Social
1.5%
Paid
1.4%

Headcount Trend

Current headcount: ~21.1K

Marketing Team

Marketing Team Size
1,795 (9% of company)
Median Career Experience
11 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
8

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