Responsibilities

• Assist in developing short- and long-term strategic credit marketing plans, with a particular focus on early lifecycle engagement during the first 24 months.
• Outline program strategy and provide leadership to cross-functional teams and external agencies implementing integrated marketing plans.
• Apply a strong digital marketing focus across email, web, and mobile channels to drive customer engagement and program success.
• Maintain oversight of marketing campaigns, timelines, and key deliverables across credit marketing initiatives.
• Facilitate and lead strategic and tactical marketing discussions with internal and external partners.
• Create presentations and supporting documentation for external partner meetings and internal business reviews.
• Develop and maintain the portfolio marketing calendar.
• Create and manage marketing budgets, including monthly forecasting and budget reconciliation.
• Ensure legal, compliance, regulatory, and internal process requirements are properly vetted and secured before program implementation.
• Collaborate with internal teams to monitor and analyze campaign performance, identify efficiencies, and optimize strategies.