Responsibilities

• Assist in developing short- and long-term strategic credit marketing plans, with a particular focus on early lifecycle engagement during the first 24 months.
• Outline program strategy and provide leadership to cross-functional teams and external agencies implementing integrated marketing plans.
• Apply a strong digital marketing focus across email, web, and mobile channels to drive customer engagement and program success.
• Maintain oversight of marketing campaigns, timelines, and key deliverables across credit marketing initiatives.
• Facilitate and lead strategic and tactical marketing discussions with internal and external partners.
• Create presentations and supporting documentation for external partner meetings and internal business reviews.
• Develop and maintain the portfolio marketing calendar.
• Create and manage marketing budgets, including monthly forecasting and budget reconciliation.
• Ensure legal, compliance, regulatory, and internal process requirements are properly vetted and secured before program implementation.
• Collaborate with internal teams to monitor and analyze campaign performance, identify efficiencies, and optimize strategies.
• Partner with business stakeholders to identify opportunities for greater efficiency, customer impact, portfolio growth, and measurable results.
• Share program performance and recommendations with partners, lead strategic discussions on new initiatives, secure buy-in, and ensure high-quality campaign execution in accordance with corporate policies and departmental procedures.

Requirements

• Demonstrated experience developing and executing strategic marketing programs within credit cards, financial services, or a similarly regulated industry.
• Experience owning end-to-end integrated marketing programs, from strategy and planning through execution, measurement, and optimization.
• Strong digital marketing experience across email, web, and mobile channels.
• Ability to lead cross-functional teams and external agencies while managing multiple campaigns, timelines, and deliverables.
• Experience using campaign performance data and customer insights to improve engagement, efficiency, and business impact.
• Strong presentation, partner communication, budget management, and portfolio planning skills.
• Working knowledge of legal, compliance, regulatory, and internal review processes for marketing campaigns.
• Proficiency with Microsoft PowerPoint and Excel.
• Familiarity with digital campaign reporting, performance analytics, budgeting, and marketing calendar tools.
• Bachelor's degree in marketing, business, communications, or a related field, or equivalent relevant professional experience.

Preferred

• Credit card portfolio marketing experience, particularly in early lifecycle, onboarding, activation, engagement, retention, or usage programs.
• Experience working within a large financial institution or complex matrixed organization.
• Experience leading agency partners and securing stakeholder buy-in for new initiatives.

Benefits

• The starting pay range for this role is $55/ph - $65/ph.
• BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families.
• You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.