Early Engagement Loyalty & Retention Lead

New York City, NY (On-site)

$55/hr – $65/hrMid LevelContract

Posted 2 weeks ago

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Job Summary

Own and optimize credit marketing with cross-functional leadership across early lifecycle, digital channels, and governance to drive engagement and portfolio growth.

Own: strategic credit marketing plans and portfolio calendar, plus budget forecasting and compliance vetting.
Demand: lead cross-functional discussions with partners and agencies to implement integrated campaigns across email, web, and mobile.
Analytics: monitor performance, identify efficiencies, and present recommendations to stakeholders for measurable impact.

Job Description

Assist in developing short- and long-term strategic credit marketing plans, with a particular focus on early lifecycle engagement during the first 24 months.
Outline program strategy and provide leadership to cross-functional teams and external agencies implementing integrated marketing plans.
Apply a strong digital marketing focus across email, web, and mobile channels to drive customer engagement and program success.
Maintain oversight of marketing campaigns, timelines, and key deliverables across credit marketing initiatives.
Facilitate and lead strategic and tactical marketing discussions with internal and external partners.
Create presentations and supporting documentation for external partner meetings and internal business reviews.
Develop and maintain the portfolio marketing calendar.
Create and manage marketing budgets, including monthly forecasting and budget reconciliation.
Ensure legal, compliance, regulatory, and internal process requirements are properly vetted and secured before program implementation.
Collaborate with internal teams to monitor and analyze campaign performance, identify efficiencies, and optimize strategies.

Credit card portfolio marketing experience, particularly in early lifecycle, onboarding, activation, engagement, retention, or usage programs.
Experience working within a large financial institution or complex matrixed organization.
Experience leading agency partners and securing stakeholder buy-in for new initiatives.

Demonstrated experience developing and executing strategic marketing programs within credit cards, financial services, or a similarly regulated industry.
Experience owning end-to-end integrated marketing programs, from strategy and planning through execution, measurement, and optimization.
Strong digital marketing experience across email, web, and mobile channels.
Ability to lead cross-functional teams and external agencies while managing multiple campaigns, timelines, and deliverables.
Experience using campaign performance data and customer insights to improve engagement, efficiency, and business impact.
Strong presentation, partner communication, budget management, and portfolio planning skills.
Working knowledge of legal, compliance, regulatory, and internal review processes for marketing campaigns.
Proficiency with Microsoft PowerPoint and Excel.
Familiarity with digital campaign reporting, performance analytics, budgeting, and marketing calendar tools.
Bachelor’s degree in marketing, business, communications, or a related field, or equivalent relevant professional experience.

Credit card portfolio marketing experience, particularly in early lifecycle, onboarding, activation, engagement, retention, or usage programs.
Experience working within a large financial institution or complex matrixed organization.
Experience leading agency partners and securing stakeholder buy-in for new initiatives.

BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.

Blend

Blend Labs Inc., (NYSE: BLND) is the leading origination platform for digital banking solutions. Financial providers— from large banks, fintechs, and credit unions to community and independent mortgage banks—use Blend’s platform to transform banking experiences for their customers. Better banking starts on Blend. To learn more, visit blend.com.

Founded in 2012

San Francisco, California, USA

761 employees (51 in marketing)

blend.com