E-commerce Organic Search & AI Optimization Manager (SEO / AEO / GEO)

Boulder, CO (Unknown)

$90K/yr – $110K/yrManagerFull time

Posted 5 days ago

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Job Summary

Own and drive technical SEO, on-page optimization, AI search strategy, and content initiatives for a large-scale e-commerce site, partnering with engineering and product teams to embed SEO into release cycles, optimize local search, and lead category optimization.

Own content hub strategy and editorial calendar from ideation to publication.
Drive technical SEO initiatives and site health across large catalogs.
Collaborate with engineering and product teams to secure priority in sprints and QA cycles.

Job Description

Responsibilities

Technical SEO & Engineering Alignment
Maintain technical site health including faceted navigation, canonicalization at scale, indexation strategies and CWV across large, multi-brand product catalogs.
Implement and manage advanced structured data.
Audit and optimize rendering, out-of-stock logic, faceted URLs and site architecture.
Partner directly with web dev and product teams to write technical tickets, define acceptance criteria, conduct QA and embed SEO into release cycles.
On-Page SEO & Category Optimization
Perform keyword research and intent mapping for core categories and products.
Audit and maintain programmatic metadata rules for product and category pages, while manually optimizing high-value category pages.
Optimize category page copy to align with primary and secondary search intent.
AI Search Strategy

Requirements

4+ years of hands-on e-commerce SEO experience managing large-scale sites, faceted navigation and modern platforms.
2+ years of experience managing direct reports
Deep expertise in technical SEO paired with a solid understanding of how LLMs and AI platforms retrieve, parse and cite information.
The “SEO Champion” Mindset: Influential, proactive and collaborative. Proven record of building revenue-driven business cases and securing priority in engineering sprints.
Tool Proficiency
Google ecosystem: GA4, GSC, GMC, GBP
Ahrefs / Semrush
Enterprise search and crawling tools
Exposure to emerging GEO tracking tools

Preferred

Experience with Conductor Intelligence & Web Monitoring (preferred, not required)
Experience with RioSEO & Local Manager (preferred, not required)

Finish Line

Finish Line Promotions designs high-impact promotional campaigns that do one thing first—and best: move the needle on revenue. We combine smart sales strategy, creative activations, and rigorous market analysis to turn attention into measurable results.Sales Strategy Development — We build customized playbooks that tighten your sales funnel, increase close rates, and make your reps more effective. Promotional Campaigns — From pop-ups and in-store demos to experiential activations, every program is tailored to your brand, audience, and KPIs. Market Analysis — We dig into customer behavior and competitive landscapes so every tactic is driven by opportunity, not guesswork.Our approach is simple: target the right people, with the right message, at the right time — then measure everything. That means clear KPIs, real-time reporting, and campaigns optimized to maximize ROI, lifetime value, and conversion velocity.Ready to stop hoping for results and start engineering them? Connect with Finish Line Promotions to design a promotion that closes the gap between interest and purchase.

3 employees

finishlinepromotionsclt.com