Responsibilities

• Conversion rate optimization and landing pages. You own the CRO loop end to end: A/B testing, product detail pages (PDPs), landing pages, offer structure, bundling, and average order value (AOV) mechanics across our e-commerce storefronts.
• Retention and lifecycle marketing strategy. Subscription and replenishment programs, win-back campaigns, and lifecycle architecture in Klaviyo.
• Paid media direction. You will collaborate with a growth agency and in-house support who handle daily account management across Meta Ads, Google Ads, TikTok, and Amazon Ads. You set the testing roadmap, allocate budget, and hold execution accountable to targets. You should be fluent in platform mechanics.

Requirements

• 3-5 years in e-commerce or growth marketing at a DTC brand, ideally $5M-$20M in revenue
• You've personally run CRO and landing page A/B tests with before/after numbers you can defend
• You've worked inside subscription or retention programs for repeat-purchase products, and you have opinions about what actually drives LTV
• Hands-on with Shopify and Klaviyo, or close equivalents you can map over quickly
• You've worked with media buyers or agencies and can read a Meta Ads account well enough to call out what's not working
• You think in repeatable systems, not one-off fixes; the same playbook should work across brands
• You operate on outcomes, not activity. You'd rather kill a losing test fast than defend it

Preferred

• Experience in CPG, supplements, wellness, or alternative lifestyle categories
• Comfort working in a startup or scaling environment with lean resources

Benefits

• Employee discount
• Paid time off