Steel Mart LLC

E-commerce & Digital Marketing Specialist

Elwood, IN (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own and optimize the storefront and digital growth stack for a fast improving e commerce operation, balancing Shopify ops, paid media ROI, content, and internal automation to drive online revenue.

  • Shopify Store Administration: Manage product listings, pricing, apps, theme updates, and overall site UX.
  • Paid Media & Content: Run Google Ads and other campaigns, create on brand content, and optimize for ROI.
  • Automation & Analytics: Build Airtable workflows and dashboards, track GA4/e commerce metrics, and report performance.

Job Description

Responsibilities

  • Shopify Store Administration: Manage product listings, collections, pricing, apps, theme updates, and overall site user experience
  • Digital Marketing & Paid Ads: Manage Google Ads and other paid campaigns, monitor performance, and optimize for stronger ROI
  • Content Creation: Write and update product descriptions, blog posts, promotional copy, landing pages, and other website content
  • Visual Asset Creation: Capture product and facility photography and perform basic editing for web and marketing use
  • SEO & Organic Growth: Apply SEO best practices, including meta tags, keywords, and alt text, to improve organic visibility
  • Email Marketing: Support newsletter and email campaigns, including list segmentation, setup, deployment, and performance review
  • Analytics & Reporting: Track website traffic, leads, sales, and campaign performance using Shopify Analytics and GA4
  • Operations & Automations: Build and maintain Airtable databases, views, interfaces, and automated workflows that support internal operations
  • Cross-Functional Collaboration: Work with sales and production teams to keep product data accurate and recommend digital improvements that support sales growth

Preferred

  • Industry experience in manufacturing, industrial products, or B2B preferred
  • AI tools fluency to improve content creation, data analysis, workflows, and ad copy (nice to have)
  • Strong writing skills with comfort in photography and basic image editing, or willingness to learn (nice to have)

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Health savings account
  • Paid time off

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