Responsibilities

• Go-to-Market Execution: Spearhead the launch of new products on Vendor Central, ensuring New Item Setup (NIS) is flawless and catalog mapping is accurate.
• Listing Optimization: Continuously audit and optimize product titles, bullets, and backend search terms to improve organic ranking, search visibility, and overall conversion rates.
• Visual Merchandising: Design and create compelling infographics, lifestyle imagery, and A+ Content that communicate product value propositions and drive sales. Ensure Amazon Brand Stores are up-to-date and optimized.
• Performance Monitoring: Utilize Amazon Brand Analytics (ABA) to monitor glance views, conversion rates, and market share.
• Improvement Actions: Translate data into actionable strategies—whether that means tweaking an infographic to reduce bounce rates, adjusting pricing strategies, or diagnosing a "Lost Buy Box" issue.
• PO Management & Forecasting: Monitor and manage weekly Purchase Orders (POs) in coordination with operations to meet Amazon's strict "on-time and in-full" requirements.
• Annual Vendor Negotiations (AVN): Lead or support the negotiation of annual terms, including Co-op agreements, MDF, Damage Allowances, and Freight terms.
• Operational Compliance: Serve as the watchdog for chargebacks and Shortages. Dive into "Operational Performance" dashboards to identify and dispute root causes of financial leaks.
• Profitability Management: Actively manage risks to ensure healthy margins.
• Campaign Strategy: Strategize and execute Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Demand Generation: Focus on driving targeted demand to increase sell-through, ultimately triggering larger automated Amazon POs.