DTC Senior Manager - Paid Social (Meta/TikTok)

USA (Remote)

$89K/yr - $109K/yr (Est.)Senior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the core growth engine for paid social on Facebook/Instagram by shaping strategy, driving cross-functional execution, and turning performance data into a clear client roadmap.

  • Growth & Acquisition Strategy: Develop long-term and tactical plans across Facebook/Instagram and lead tests to optimize CAC and ROAS.
  • Campaign Execution & Optimization: Collaborate with strategists, creatives, and managers to run, optimize, and scale client accounts.
  • Performance Leadership: Continuously monitor benchmarks, share wins/losses, and push innovative, cross-team solutions to hit client goals.

Job Description

Responsibilities

  • Develop long term and tactical acquisition strategies across Facebook and Instagram.
  • Work with social media campaign strategists to execute, optimize, and scale a variety of client Facebook and Instagram accounts.
  • Communicate ad creative needs to the in-house design team.
  • Continuously monitor and optimize campaign performance while establishing benchmarks.
  • Recommend, strategize, execute, and optimize campaign tests.
  • Work with social media campaign managers, account managers and strategists to develop marketing strategies and marketing plans to support and achieve the client’s business objectives.
  • Clearly communicate account and campaign wins and losses to account managers and strategists to help the client understand the roadmap for the future.
  • Be a thought leader, challenging teams to think outside the box, find innovative solutions, and drive success.

Requirements

  • 3+ years of paid Facebook/Instagram advertising experience (Direct to Consumer).
  • Has managed multiple ad accounts that spend $75,000+ per month while hitting brand KPIs.
  • Independent problem solver who does not need platform training.
  • Experience working at an agency preferred.
  • Advanced understanding of full funnel marketing, including prospecting, retargeting, and LTV cohort segmentation.
  • Advanced understanding of growth/performance marketing metrics, including CPA, CVR, ROAS, MER, CPM, CPV, CPC, and CTR.
  • Advanced understanding of Facebook custom audiences, events & product feeds
  • Strong attention to detail, organized, with exceptional time management skills, including the ability to handle multiple projects and ongoing work items; while effectively managing changing priorities.
  • Excellent writing and creative content skills.
  • Hard worker, innovative thinker and collaborative team player.
  • Strong, professional verbal communication.
  • Committed to and passionate about achieving client’s goals.
  • Bachelor’s Degree (preferred, not required).

Benefits

  • Competitive Salary
  • Quarterly commissions paid against managed ad spend
  • Full medical, dental, and vision coverage
  • Matching 401k
  • Work from anywhere (we trust you)
  • Competitive vacation time, maternity & paternity leave
  • Quarterly team bonding experiences
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ATTN Agency

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ATTN Agency is a full-funnel performance and growth marketing agency., , We amplify digitally native e-commerce brands' value through strategic and tactical media buying, data driven analysis, and unrivaled creative services., , We are a team of passionate and unparalleled digital marketers, who are driven to help our clients reach their goals and grow their businesses.

Founded in 2018
San Diego, California, USA
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