Responsibilities

• Store Build & Platform Ownership - Stand up and own our Shopify storefront from scratch — theme, navigation, product pages, apps, payments, and shipping configuration
• Integrate the store into the existing XterraHealth.com WordPress site so customers move between services and products in one seamless brand experience
• Implement and manage subscription and recurring-order functionality as the catalog matures
• Own store uptime, integrations, and troubleshooting; know what you can fix and when to pull in our web developer or software engineer
• Merchandising & Product Catalog - Build and maintain the product catalog: SKUs, variants, pricing, collections, imagery, and product copy
• Merchandise the store to drive average order value — bundles, collections, cross-sell, and featured placements
• Plan and execute limited-edition drops and seasonal releases, including co-branded collaborations
• Partner with Brand Marketing on product photography, launch assets, and storytelling
• Inventory & Fulfillment Operations - Recommend and implement our fulfillment model — third-party logistics or in-house from our Salem, Ohio facility
• Own inventory management: stock levels, reorder points, safety stock, demand forecasting, and inventory accuracy

Requirements

• 3+ years owning direct-to-consumer ecommerce operations for physical products
• You have personally built and launched a Shopify store from scratch. This is a hard requirement — we need someone who has done the setup, not just managed a store someone else built
• You have owned a DTC store end to end as a solo operator or within a small team, rather than as a specialist inside a large ecommerce organization
• Hands-on experience with physical goods: inventory management, fulfillment, shipping, and returns
• Supplier and vendor management experience, including negotiating minimum order quantities and managing lead times
• Comfort with unit economics — landed cost, COGS, and margin by SKU
• Strong attention to detail, particularly around inventory accuracy and financial reconciliation
• Self-directed and comfortable building structure where none exists yet

Preferred

• Experience with apparel and consumable products — beverage, coffee, or supplements — and familiarity with applicable labeling and claims requirements
• Experience selecting and managing a third-party logistics partner, or standing up in-house fulfillment
• Amazon Seller Central or other marketplace channel experience
• Subscription or recurring-revenue ecommerce tooling
• WordPress integration experience
• Apparel, print-on-demand, or limited-run drop experience
• Multi-state sales tax and nexus familiarity
• Experience at a veteran-facing organization, in the military or government services space, or with military-connected audiences
• Military service or a personal connection to the veteran community

Benefits

• Medical, Dental & Vision: Eligible the first of the month following 30 days; Xterra Health covers 75% of employee premiums
• Unlimited PTO, plus 10 paid company holidays
• 401(k): 100% employer match up to 4% of eligible compensation; immediate vesting; enrollment the first of the month following 90 days
• Remote position; home office support provided