Responsibilities

• Execute media buys across traditional (TV, radio, OOH), digital (display, native, CTV/OTT), paid social (Meta, TikTok, LinkedIn, Pinterest, Snapchat, X), and retail media (Instacart, Walmart, Roundel, Tractor Supply).
• Be well versed across paid social and digital media platforms and advise on creative strategy aligned with platform best practices.
• Monitor and optimize campaign performance daily to improve ROI, delivery, and key KPIs.
• Manage vendor relationships, including rate negotiation, insertion orders, billing, and added value.
• Collaborate closely with planning, search, creative, analytics, and ad ops teams.
• Provide clear and compelling performance reporting with data-driven recommendations.
• Stay ahead of industry trends, platform innovations, and media consumption behaviors.
• Mentor junior media team members and support cross-training within the media department.

Requirements

• 3-5+ years of media buying experience across digital, paid social, retail, and traditional platforms.
• Strong understanding of audience targeting, platform-specific ad formats, and campaign execution.
• Experience with in-platform management tools (e.g., Meta Ads Manager, TikTok Ads Manager, DV360, Google Ads).
• Analytical mindset with excellent skills in performance reporting and optimization.
• Proven ability to manage multiple campaigns and priorities in a fast-paced environment.
• Detail-oriented, collaborative, and solutions-driven.

Preferred

• Experience with retail media platforms such as Walmart, Instacart, Roundel, and Amazon.
• Familiarity with media measurement and attribution tools.
• Exposure to omnichannel campaign integration.
• Platform certifications (Meta, Google, Amazon DSP, etc.).