Responsibilities

• Lead digital marketing strategy across growth objectives and cross-functional partners.
• Oversee performance marketing, SEO, paid media, social, analytics, and emerging channels.
• Manage annual and seasonal planning and budgeting for digital programs.
• Establish KPIs and performance benchmarks across all digital programs.
• Identify opportunities to improve customer acquisition, retention, and lifetime value.
• Evaluate emerging channels, technologies, and AI driven marketing opportunities.
• Oversee paid search, shopping, display, video, social, affiliate, and retargeting programs.
• Optimize targeting, bidding, audience segmentation, and creative effectiveness to maximize ROI and ROAS.
• Direct agency and vendor relationships to ensure performance and accountability.
• Lead SEO strategy including technical SEO, content optimization, and local search initiatives.

Requirements

• Bachelor’s degree in marketing, Business, Communications, Analytics, or a related field; MBA preferred.
• 8–12+ years of digital marketing experience, including 3–5+ years leading high-performing teams.
• Experience in retail, e-commerce, omnichannel, or consumer-facing brands preferred.
• Proven success managing and optimizing multi-million-dollar media budgets, including forecasting and allocation.
• Expertise in Paid Search platforms, including Google Ads and Microsoft Ads.
• Strong understanding of SEO, AI Search Optimization, and organic search strategies.
• Experience managing Paid Social, Programmatic Media, and integrated cross-channel campaigns.
• Proficiency in web analytics and performance reporting using GA4, Adobe Analytics, or similar tools.
• Skilled in attribution modeling, marketing measurement, and performance optimization.
• Experience with Conversion Rate Optimization (CRO) and marketing automation platforms.

Preferred

• MBA preferred.

Benefits

• 401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%
• Healthcare plans to support your needs
• Virtual doctor visits
• Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program
• 15% Associate Discount
• Dave Ramsey’s SmartDollar Program
• Associate Assistance Program
• RK Cares Associate Hardship Program
• 24/7 Chaplaincy Services
• Company paid YMCA Family Membership