District Event Marketing Manager

Fairfield, OH (Unknown)

Salary Not AvailableSenior Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and drive the district's event marketing program, leading a team to generate sales leads, manage budgets and logistics, and measure ROI across local events.

  • Recruit, onboard, and develop Event Marketers to hit KPIs.
  • Orchestrate event calendars, staffing, and cross-functional collaboration to grow brand presence.

Job Description

Responsibilities

  • Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow-up.
  • Identify, schedule, and plan event calendar for team of Event Marketers in the assigned district.
  • Responsibility for budgeting and staffing for identified local events.
  • Attend trade shows, home shows, fairs, festivals, and community events and manage event marketing team in generating new sales leads.
  • Manage event marketing material and equipment set up and tear down.
  • Collaborate with the local Operations and Installation Managers to grow brand presence within the local market.
  • Recruit, hire, train, and develop Event Marketers and create accountability through established Event Marketer goals and KPIs.
  • Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization.
  • Track and report event metrics to evaluate performance and ROI of events.
  • Responsible for exceeding sales lead quotas based on established KPIs.

Requirements

  • Bachelor's degree preferred, or equivalent combination of education, training, and experience.
  • 2+ years in a managerial position.
  • Strong recruiting and training skills.
  • Experience with large-scale budgeting and planning.
  • Excellent written and verbal communication skills.
  • Self-starter with the ability to manage and develop others.
  • Ability to handle multiple priorities at one time.
  • Strong planning and organizational skills.
  • Knowledge of current best practices and new strategies for event marketing.
  • Ability to work evenings and/or weekends and pre-scheduled events

Preferred

  • Experience in lead generation and/or experiential marketing.
  • Previous management position(s) in Direct-to-Consumer marketing.
  • Experience in multi-unit management.
  • Previous experience in home improvement event marketing.

Benefits

  • Industry-best compensation packages
  • Competitive health, dental, and vision insurance
  • 401k with company match
  • Paid time off including paid parental leave
  • Individualized career development programs
  • On-demand lunch program
  • Childcare assistance
  • Free gym membership
  • Employee assistance programs, including legal, financial planning, and counseling
  • Employee discount marketplace

Leaf Home

3.3 Glassdoor

When it comes to home improvement, showing up and following through feel like radical ideas. At Leaf Home, when we say something, we mean it. When we do something, we stand by it. We’re on a mission to turn complex home improvement projects and endless to-dos into achievements. And help homeowners live better and safer. Trusted by millions across the U.S. and Canada, we are the largest direct-to-consumer provider of full-service home solutions. LeafFilter, our award-winning gutter protection system, has been recognized by leading names like Good Housekeeping, Qualified Remodeler, Angi and Consumer Reports. With 250+ locations and a dedicated team of experts, we deliver innovative products and reliable services. Working hard to earn trust by bringing high standards to every step. Always striving to deliver results, and get the job done right, every day. Recognized as one of Inc. 5000’s fastest-growing private companies and a top employer, we’re proud to foster an inclusive workplace powered by extraordinary people. Ready to make a difference? Let’s connect! Explore career opportunities at www.leafhome.com/careers.

Founded in 2005
Hudson, Ohio, USA
3.3K employees (443 in marketing)
48% recommend to a friend
57% CEO approval

Traffic Signals

Monthly Visitors
177.6K
Traffic Source Mix
Search
22.3%
Direct
47.1%
Referral
28.6%
Social
0.9%
Paid
1.1%

Headcount Trend

Current headcount: ~3.3K

Marketing Team

Marketing Team Size
426 (13% of company)
Median Career Experience
9 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
12

Funding

Last Raise
Debt Financing, 3 months ago