Director/Senior Director, Creator & Cultural Strategy

New York, USA (Hybrid)

$107K/yr – $140K/yrSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Drive creator strategy and multi-account program management to connect brand goals with culture and creator storytelling.

  • Own creator casting, negotiations, and end-to-end campaign execution within budgets.
  • Strong client leadership and presentation skills to win opportunities and align stakeholders.
  • Experience mentoring teams and partnering cross-functionally to deliver integrated campaigns.

Job Description

Responsibilities

  • Serve as a primary client driver on creator programs, building trust and presenting strategies, ideas, and recommendations with confidence
  • Lead the development of creator strategies that connect brand objectives with culture and creator storytelling
  • Lead multiple creator programs/accounts simultaneously, ensuring work is integrated, innovative, and measurable
  • Drive and manage creator casting, negotiations, and campaign execution, ensuring alignment with budgets and timelines
  • Collaborate cross-functionally with creative, earned, and production teams to deliver integrated campaigns
  • Track, analyze, and present performance across programs, delivering actionable insights and optimizations
  • Manage, mentor, and inspire team members, fostering growth, accountability, and a strong team culture
  • Build and maintain strong relationships with creators, agents, platforms, and industry partners
  • Partner with senior leadership to contribute to the Creators & Casting practice, refining processes and POVs
  • Anticipate client and market needs, proactively identifying new opportunities and solutions

Requirements

  • 6–9 years of experience in influencer/creator marketing, social strategy, or a related field
  • Proven track record of driving large-scale creator campaigns for major consumer brands
  • Good understanding of creator ecosystems, cultural trends, and platform dynamics
  • Strong client leadership, communication, and presentation skills
  • Strong experience in contract negotiations, budget oversight, and campaign performance reporting
  • Experience managing and mentoring teams, with the ability to develop both junior and senior talent
  • Strategic thinker who can connect big-picture vision with detailed execution
  • Collaborative, solutions-oriented mindset with strong cross-functional partnership skills
  • Bachelor’s Degree from an accredited university or equivalent professional experience

Benefits

  • Health Care (Medical, Dental, Vision)
  • Paid Time Off and Company Paid Holidays
  • Summer Fridays
  • 401K Retirement Plan with Company Match
  • Paid Parental Leave
  • Commuter Benefits
  • New Business Referral Bonus
  • Employee Referral Bonus
Day One Agency logo

Day One Agency

An independent creative communications agency building legacy through relevance.Fast Company's 2025 and 2024 Most Innovative Companies. Ad Age's 2024 A-List. PRWeek's Outstanding Midsize Agency 2025, 2024, and 2023.

Founded in 2014
New York, New York, USA
241 employees (131 in marketing)

Traffic Signals

Monthly Visitors
18.3K
Traffic Source Mix
Search
42.8%
Direct
45.2%
Referral
8.2%
Social
2.1%
Paid
1%

Headcount Trend

Current headcount: ~241

Marketing Team

Marketing Team Size
90 (37% of company)
Median Career Experience
12 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
2

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