Communications Director
Somos Un Pueblo Unido
Santa Fe, NM (Hybrid)
In-houseFull-timeDirector/executive
5 hrs ago
Director, Value Communications
Boston, MA (Hybrid)
$219K/yr – $258K/yrDirector/Executive8+ years expFull time
Posted 12 hrs ago
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Job Summary
Own and drive payer access and value communications strategy for gene therapy products, coordinating cross-functional teams to develop payer tools, value propositions, HEOR data inputs, and field training across commercial, Medicare/Medicaid, and specialty channels.
- Lead development and execution of US payer and access marketing strategies
- Shape value propositions and payer messaging platforms in collaboration with Medical Affairs
- Drive cross-functional alignment, training, and field support for payer teams
Job Description
Requirements
- 8+ years of experience in Payer/Access Marketing, Market Access Strategy, Field Market Access/HEOR Training and/or Value Communications within the pharmaceutical, biotech, or consulting industry.
- Bachelor’s degree required (preferred fields: Business, Marketing, Communications). Relevant advanced degree a plus.
- Possesses recent experience in the successful commercialization of specialty therapies, preferably in the rare disease or Cell and Gene Therapy space.
- Demonstrated history of successful collaboration with cross-functional teams.
- Extensive experience in shaping market access strategies, developing brand plans and payer marketing tools (such as value proposition decks), informing HEOR data strategies, and supporting field market access teams.
- Previous experience supporting Specialty Distribution and Specialty Pharmacy products.
- Experience with MLR/PRC and Veeva.
- Experience developing and managing promotional budgets and overseeing third-party vendors.
- Knowledge of market and competitive environment.
- Strong sense of urgency, accountability, and patient-centric focus.
Benefits
- Genetix’s total rewards package also provides employees with a comprehensive and competitive benefits suite to support a variety of employee needs. These benefits include comprehensive health, life and disability insurance, employer-matched 401(k) plan, lifestyle spending account, flexible time-off + paid holidays and winter holiday period, tuition reimbursement & loan repayment assistance, paid parental leave, paid onsite parking, commuter subsidy, and much more.
Genetix Biotherapeutics
Genetix Biotherapeutics is dedicated to transforming lives through curative therapies. Formerly bluebird bio, Genetix Biotherapeutics Inc. Is a privately held, commercial-stage biotechnology company dedicated to delivering genetic therapies for patients with severe rare diseases. The company has three FDA-approved genetic therapies for patients living with sickle cell disease, β-thalassemia, and cerebral adrenoleukodystrophy. These first-in-class, one-time administered therapies treat the underlying cause of disease and can offer significant and lasting benefits to patients and their families.Genetix is now better positioned to harness its decades of scientific innovation and extensive clinical data from hundreds of treated patients to more effectively deliver life-changing genetic therapies. As we enter this new era, Genetix Biotherapeutics is building an ecosystem to expand awareness and access for thousands of untreated patients. Rooted in decades of scientific innovation, we are sharpening our focus on commercial execution, scaling patient access, and enhancing the treatment experience for patients, families, and providers. Community guidelines: bit.ly/4nAuCWY
Headcount Trend
Current headcount: ~89
Marketing Team
Marketing Team Size
2 (2% of company)
Median Tenure
0.8 years
Marketing Roles Posted (Last 30 Days)
1
