Responsibilities

• Own and drive the strategy and execution of omnichannel marketing analytics and reporting capabilities across US Omnichannel
• Collaborate closely with the Technology and Data teams to define and prioritize technology and data enablement requirements that support the analytics vision and business objectives
• Develop standardized reporting KPIs and metrics to track the effectiveness of omnichannel engagement
• Drive integration of omnichannel dynamics with broader analytics activities
• Lead the consolidation of analytics and reporting needs for Omnichannel marketing. Develop a robust, modular, and extensible reporting framework to minimize redundant work, streamline ad hoc requests, and ensure consistent data views for all stakeholders.
• Design, develop, and implement measurement and optimization frameworks for all Paid, Owned, and Earned media channels (HCP and DTC)
• Drive the operationalization of actionable insights by integrating outputs from diverse analytics and reporting initiatives. Ensure these insights are effectively communicated and leveraged to advance Omnichannel business outcomes and support data-driven decision-making.
• Manage and communicate reporting / measurement results consistently through appropriate forums
• Manage strategic tagging of campaign content to align with ongoing reporting and measurement plans
• Define campaign analytics, A/B testing, and deep-dive analyses to assess omnichannel marketing effectiveness and ROI