Responsibilities

• Supports the development of category strategy through market and customer analysis (market intelligence, NPD sizing, customer feedback, shopping behaviors, and CRM data) to identify growth opportunities and help ensure brand and retailer objectives are met
• Manages launch alignment timelines with DMI, Demand Planning, and other cross-functional partners, proactively identifying potential risks and communicating milestone gaps or alignment challenges to senior management
• Tracks market and competitive activity, including new product launches, trends, reviews, media exposure, and consumer sentiment, and provides regular updates and insights to the broader team
• Partners closely with Sales and Sales Operations teams to support successful execution of marketing plans in the field, ensuring timely delivery of assets, alignment on launch priorities, ongoing collaboration, and continuous optimization through performance tracking and post-launch evaluations
• Leads the development of creative briefs for DMI and cross-functional partners, ensuring global innovation and campaign assets are adapted and localized to meet the needs of the U.S. market, retailer requirements, and consumer insights
• Leads visual merchandising briefing and feedback processes for seasonal updates and launch programs, partnering closely with cross-functional teams to balance creative impact, budget considerations, retailer requirements, and business objectives
• Monitors competitive activity and market trends, providing regular updates and insights to support category strategy and business planning
• Identifies and evaluates competitive product launches, marketing activations, and promotional programs, sharing key takeaways and recommendations with the broader team
• Maintains a strong understanding of the retail landscape through regular visits to points of distribution and competitive retailers across both online and offline channels
• Participates in field visits and supports the execution of key events, retail animations, and brand activations as needed to ensure successful implementation and gather firsthand consumer and retailer insights